< p > according to BOF news, the listed company's "a href=" //m.pmae.cn/news/index_c.asp "BELLE international" /a "company (BELLE INT" L 01880.HK) shares its majority stake in Hongkong Japan fashion group.

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Under P Baroque Japan, there are many fashion brands including Moussy, Azul by Moussy, Sly, Rodeo Crowns, Shelter, Crowns and so on.

Its first Moussy brand store opened in 2000, and was dominated by a famous Japanese buyer, Yoko Morimoto.

At the end of the 90s, Morimoto helped Japanese brand Egoist pform from a difficult French dress importer into one of Japan's most successful brands.

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When p was purchased by the investment fund of CLSA in 2007, a href= "//m.pmae.cn/news/index_c.asp" > Baroque < /a > introduced more professional management talents, and added many new brands to become a fashion group with 350 stores. In 2012, sales volume was 59 billion 800 million yen (at that time, the exchange rate was about 4 billion 500 million yuan).

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< p > CLSA has sold most of its holdings of Baroque to Ding Hui investment (23%) and BELLE International (31.96%) - Ding Hui investment is BELLE's early investor and still has its board seat.

Among them, the amount of shares traded by BELLE was 9 billion yen (about 550 million yuan), and the total value of Baroque was about 1 billion 700 million yuan.

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The acquisition of BELLE, led by P, will leverage the brand resources of Baroque to expand the clothing market in mainland China. -Baroque currently has 20 and 9 stores in mainland China and Hongkong, all of which are Moussy brands. In the future BELLE will set up a joint venture with Baroque to expand the number of Chinese stores to 100.

BELLE will also use its channels to facilitate the development of the Japanese footwear market.

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< p > Baroque had planned to sell to the Hongkong stock exchange when its sales volume reached 100 billion yen, but its business development was slower than expected. Besides, it also tried the water market in Europe and the United States, but was always limited by the limited capital scale.

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< p > BELLE's footwear brand portfolio includes its own brand Belle (BELLE), Teenmix (Teenmix), Tata (HERS), Staccato (Staccato), Joy & Peace (Zhen Meishi), Mirabell (Mei Libao), etc., and it is also the main agent of foreign shoes and sports brands such as Nike, Clarks, Merrell, Clarks, and so on.

Despite the recent loss of Geox and Kappa's proxy, BELLE still occupies about 1/4 of China's women's footwear market.

In the first half of this year, BELLE international achieved sales revenue of 17 billion 800 million yuan, an increase of 11% over the same period last year, but net profit of 2 billion 170 million yuan, down by about 3.4% compared with the same period last year, and its share price has fallen by about 40% this year.

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< p > Baroque specifically mentioned that the two sides actually reached a takeover agreement in principle a year ago, but decided to postpone the announcement until August of this year because of the tense political situation between China and Japan.

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After the change of major shareholders, Baroque remains the target of listing in Hongkong in the future, but it does not rule out the possibility of integrating into BELLE international in the future.

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