< p > after the completion of the system and process switching, Suning bought the mother and child brand red children will start online offline expansion.

Chen Shuang, general manager of Suning maternal and infant business division, said today that the first red child shop will be opened at Suning Chaoyang Road shop in Beijing at the end of this month.

< /p >

< p > the first red child store will occupy more than 2000 square meters. It will operate a series of knowledge besides food, milk powder, < a target= "_blank" href= "//m.pmae.cn/", "clothing /a" and "baby carriages". It will mainly provide a series of knowledge that can not be achieved online, such as the experience of products, parental education, pre pregnancy education and so on.

< /p >

< p > Chen Shuang said that the Red Kids store will use the online and offline synchronized promotions, the same price, and support the delivery, children's paradise and other functions related to mother and baby.

She revealed that sales in the three quarter increased by 100% over the same period last year.

< /p >

< p > red children's shop is not the first one in the industry, but based on the layout of the next store in Suning line, the red child's physical store strategy will be easier to carry out than its rivals.

Although it seems that the publicity effect is greater than the actual sales, the profitability of the store will also be taken into consideration. Suning will not allow the entity store to lose money.

< /p >

< p > the first entity store was selected in Chaoyang Road store, and the future expansion will be arranged in other super stores in Suning.

The concept of super store is the main store of Suning in the future.

After the first Expo store in Beijing last September, Suning will open Chaoyang Road super store and Gongzhufen super store in September.

Beijing will reach 8 by the end of this year.

< /p >

< p > Hou Enlong, general manager of Suning, Beijing, said that in the next two sections, Beijing Suning is expected to exceed 2 billion yuan in sales.

< /p >