< p > a few years ago, < a href= "//m.pmae.cn/news/index_c.asp" > outdoor brand < /a > in the shopping mall only need to play a 20 percent off, consumers are in the rush, but now, 50 percent off, 40 percent off are everywhere, if catch up with holiday promotion, but also lower.

When discount promotions become normal, does this mean that outdoor brands have started a substantial price war? How should such a promotion be viewed? < /p >

Chen Wenji, vice president of marketing at P, gave his answer in the media interview: when the mainstream brands in the market started the discount sale in the new product listing stage, it entered a comprehensive price war.

Two important indicators are the overall discount sale of mainstream brands and new products at the stage of listing.

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Less than P, discount sales promotion is basically due to the fierce competition in the industry, the excess capacity and demand imbalance, so it usually occurs at the end of the season, large shopping activities, special sales promotion or shop celebrates.

However, some brands in order to attract consumers, their product tag price is too high, and then a discount on sale, such behavior is not long.

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< p > Chen Wenji believes that at present, the outdoor market competition is fierce and the industry development is slowing down. This will lead to some more difficult brands and businesses to start the price war.

< a href= "//m.pmae.cn/news/index_c.asp" > discount sale > /a > is an effective way of marketing, and we need to pay attention to reasonable use.

In the long run, fake discount can only win a temporary profit. Discount sales promotion will return to the operation mode of mainstream brand norms.

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< p > the price war on outdoor industries that many people worry about will go back to the sports industry. Chen Wenji said that the decline of the sports industry is a decline in overall demand. Due to the high expectations of previous sales, a large number of stocks have been generated. Therefore, < a href= "http:// m.pmae.cn/news/index_c.asp" > sports goods industry < /a > to digest inventory, and enabled the price war.

At present, most of the outdoor brands have good stock structure, so there is no need to rush into price wars.

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< p > because the intensity of market competition is different in different regions, the intensity of discount promotion is also different.

There is fierce competition in the second tier cities, so discount sales will be more frequent, and the competition in the three or four tier cities is not so intense. The inventory pressure of agents is not so large, so the discount sales will be relatively less.

It should be noted that discount sales promotion is not the only weapon to deal with fierce market competition. We must pay attention to the rationality and controllability of its application.

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