At present, the development of bedding in China is still at the initial stage compared with the developed countries in P.

The concentration of bedding industry is still relatively low, and the brand that can dominate the market has not yet formed. Price competition is still dominated by low-grade products. The competition of bedding in large shopping malls has gradually shifted to brand competition.

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< p > from the product structure of bedding products, at present, China's high-end luxury products and low and medium bulk products of overlay products are overproduced, while the proportion of mid-range products with high technical content and high added value is relatively low, which can not meet the comprehensive needs of multi-functional consumers and high cost performance of bedding products in bedroom culture, home decoration, health care consciousness and so on.

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Over the years, "design" and "marketing" at the two ends of production and marketing chain have always been the weakness and weakness of Chinese home textile enterprises. P

The construction of enterprise's marketing channel is a time-consuming and costly project. Many enterprises in the industry are deterred because of excessive investment and too long cycle from input to output.

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< p > in the face of the new development demand, more and more home textile brands are also looking for a shortcut to development. They will be able to imitate other brands' R & D results or adopt imitation methods, and which brands will sell their products in a very hot market, and the brand development in home textile industry will become more impetuous.

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< p > this is only a repeated waste of resources for the development of the home textile industry. Too many resources are duplicated in the initial stage, which seriously affects the development progress of the home textile industry.

As Ni Zhanggen, chairman of Heng Kang group, said, "our age is too impetuous, our industry is too impetuous". The long-term development of this industry needs a lot of different voices and down-to-earth products brand.

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