Pan Boan, chairman of Zhejiang's < a href= "//m.pmae.cn/news/index_f.asp" > Mai Jiao Nu < /a > Clothing Co., Ltd., as the brand founder of P Addie LIFE, worked hard for ten years to care for its growth.

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Pan Boan, who graduated from financial university in 1992, successfully assigned to a state-owned bank. He worked in credit business and served in private enterprises in Wenzhou everyday.

At that time, he witnessed many enterprises' rapid development from small workshops to big brands, and so they had a dream: create their own brand.

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< p > "when I first started making a brand, I didn't expect it to be so difficult. I spent ten years to witness the distance between dream and reality."

Pan Boan said.

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< p > 2003, "Lev Eddie child" was registered in Hongkong, and Pan Boan invested almost all his money in the establishment of the company.

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< p > from the financial industry cross boundary < a href= "//m.pmae.cn/news/index_f.asp" > women's wear > /a > industry, he is completely outsider, do not understand the women's clothing industry, do not understand the brand positioning, do not understand the market access, but no funds and platforms.

The two or three years after that were the hardest part of Pan Boan's life: a lot of money was invested, but little reward, from loans to people who had to live on borrowed money.

"At that time, it almost knocked me back to the original form."

In the early days of his business, Pan Boan said it indifferent.

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< p > "there are so many successful brands in Wenzhou that others can, and I can definitely, and there is no way out."

On the basis of self-confidence, Pan Boan resolutely resigned the position of governor of the bank at that time, and formally joined the ranks of the owners of private enterprises in Wenzhou.

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< p > that is the unyielding power of Pan Boan. His dream finally came into reality and the company began to get on the right track.

He said with emotion, "in this process, only insist.

Others see hope and choose persistence, and I see hope in persistence.

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< p > > since then, < a href= "//m.pmae.cn/news/index_f.asp > > Addie" /a ", began to pay attention to market segmentation, find out the market difference and blank point, and quickly target the intellectual fashion women aged 29 to 39. At the same time, pay attention to the building of brand image, lay emphasis on cultivating and developing the marketing mode of second tier cities, gradually find the path suitable for their own brand development, and quickly become the new favorite of intelligent fashion women with clear product line and outstanding posture.

The company has also won the honorary title of "the most competitive enterprise" and "credit enterprise" successively.

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Less than P, today, the Addie store has reached more than 400 stores in all parts of the country, and at the same time, there are more than 40 living fashion centers in provincial level cities.

However, Pan Boan is not satisfied with the status quo. His goal is to rewrite the number of chain stores to 1200 in the next ten years.

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< p > "we have begun to develop online shopping mall."

Pan Boan recognizes the change of business pattern and believes that sticking to traditional business will inevitably be eliminated by society. The pformation mode is already imminent.

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< p > but no matter how the tide changes, Pan Boan supports pformation but not praising change. He said: "the achievement of ten years is just the end of a phase. The next ten years are just beginning. In the face of the future, we have a further road to go."

It is a long-term vision to be the preferred brand of intellectual and fashionable women. "Where there is intellectual women, where there is LIFE IDEA" is Pan Boan's mission in the next ten years.

He said that in the next ten years, he would "create the leading brand of China fashion fashion ladies".

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