< p > the largest online purchasing wholesale platform in China, Alibaba and the most popular music talent show "a href=" http://news.sjfzxm.com/news/list.aspx Classid=101112107105 "> China's good voice < /a > have reached strategic cooperation. The two sides will recruit" good manufacturing in China "across the country to create sound brand exclusive peripheral products, and will be sold in online channels such as Tmall.

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< p > through this mode of "brand output, production and marketing combination", < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107107" > 1688 < /a > will work together with China's good voice to jointly explore and develop China's emerging cultural consumption market.

Studies have shown that when the per capita GDP exceeds 3000 dollars, cultural consumption will increase rapidly, and when the per capita GDP is close to or exceed US $5000, cultural consumption will enter the "blowout era".

According to the National Bureau of statistics, in 2012, China's per capita GDP has exceeded 6000 US dollars, which means that China's cultural consumption is about to enter the "blowout era".

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< p > relying on Chan Xing production, strong media platform, strong topic, Fashion TV talent show, China's good voice has become a household cultural brand nowadays, but due to the lack of expansion of its peripheral products, he still lacks the mature brand industry chain support like Disney and machine cat abroad.

The reason lies mainly in the fact that China's cultural consumption industry is still an early industry, with no such high degree of maturity of supporting industries. The owners of cultural brands are usually unable to find matching suppliers' cooperation quickly, so it is difficult to commercialization of cultural brands.

On the other hand, Chinese suppliers recently affected by overseas markets are suffering from no access to cultural brands and are unable to enter the emerging market. This is also the main reason why the 1688 is a good match for China.

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< p > > a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107108" > Alibaba < /a > announced that 1688 is working with "good voice" to create "China good voice" series of peripheral products, and now is recruiting suppliers.

The two products jointly developed include luggage boxes, backpacks, purses under the luggage category, stationery, alarm clock, umbrella, mug cup under the small commodity category, children's clothing and players under mother and baby category, mobile power supply, U disk and mobile phone shell under the digital peripheral category, and four sets of bed, inflatable sofa, pillow and so on under the household category.

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< p > it is understood that this batch of products will be jointly designed and developed by "good voice" and 1688 of the suppliers, and will be granted the exclusive authorization of "good voice". It will be sold to "good voice" in the "good voice Tmall flagship store", "good voice finals official mobile booth", "offline hundred cities hundred vocal concert, good voice official mobile booth" and other channels.

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< p > at present, "good voice" has not yet opened Tmall flagship store, which means that "good voice" is likely to be launched on Tmall flagship store after the production of peripheral products.

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< p > industry analysis, the "good voice" to develop peripheral products, choose to cooperate with the 1688, looking at the high cost performance of many small business products on the 1688, as well as Alibaba's huge flow resources and strong electricity supplier operation ability.

"Cooperating with well-known brands or large manufacturers, the cost of development will be high, and the profit of" good voice "will also be reduced.

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