Thailand Leather Industrial Park Group Creates Local Brand
< p > the 27 manufacturers of Thailand leather industrial zone jointly launched a brand specializing in shoes, called Clus, to encourage product development.
According to the Department Manager of one of the companies, the project has been supported by the industry promotion committee, and plans to improve product design and increase the value of leather products.
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< p > the brand will produce multiple products including "a href=" //m.pmae.cn/news/index_x.asp "casual shoes" /a "," bean shoes "," a href= "//m.pmae.cn/news/index_x.asp" slippers "/a" and sports shoes, mainly for domestic sales, and will also be exported to neighboring countries.
The Industry Council estimates that the industrial zone will earn an extra 60 million baht by giving labels to leather products one after another.
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< p > "establishing a local brand is a prelude strategy for upgrading the productivity of the leather industry in the < a href=" //m.pmae.cn/news/index_p.asp > Thailand < /a >, striving to be completed before the integration of the Asia Pacific Economic Cooperation Zone at the end of 2015. "
Mr. Sophon said.
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< p > although the local competition is quite encouraging and the global economy is declining, Mr. Sophon believes that the leather industry in Thailand is still developing healthfully, and the two quarter shows growth.
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< p > compared to the first quarter, Thailand's leather products exports increased by 11% in the two quarter, reaching 14 billion baht.
China and Vietnam are major buyers.
In the second half of this year, with the advent of festivals and the increase of international orders, Thailand tannery's performance in the two quarter is expected to be stronger.
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< p > Thailand government encouraged manufacturers to form Leather Industrial Park in 2005. Now 27 companies are engaged in leather making, production and design.
The industrial park has created 800 million baht of revenue for its members.
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The "P" Industrial Committee has also released a "leather week" campaign in Bangkok's office.
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