< p > data show that as of September 2013, domestic a href= "http://m.pmae.cn/news/index_c.asp" > outdoor products industry < /a > consumption accounted for only 12% of the sporting goods industry, 18% of the European and American outdoor products market, and there is still much room for growth in the future. Local brands are currently dominant in the two or three line market.

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< p > after several years of rapid development, the growth of outdoor products industry has gradually entered a stable and rapid development stage.

After experiencing the sporting goods industry in Waterloo, a href= "http://m.pmae.cn/news/index_c.asp" > local brand < /a > has paid more and more attention to the promotion of soft power. Some of the leading brands in the market have begun to improve their internal strength.

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< p > based on the difference of market orientation and the limitation of product design and development, local brands mostly take the advantage of high cost performance of products as the market development point.

Therefore, the localization of local brands is more in line with the two or three line market, and now has a certain scale advantage in the market.

Some brands began to choose one or two tier business circles in two or three tier cities in China to expand steadily and effectively, especially in Northeast China.

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< p > not only is the production enterprise, but also the outdoor channel business has begun to pay attention to the two or three line market.

For example, from the second half of 2012, the pace of expansion began to accelerate significantly. Although the direct tourist camp and the distribution center were set up in the "a href=" //m.pmae.cn/news/index_c.asp "first tier city" /a ", the analysis of the newly opened stores this year mainly focused on the two or three line markets, such as Jiangsu, Fujian, Liaoning and Jilin.

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< p > related links: < /p >

< p > China's outdoor service market is developing rapidly. The development of the whole channel mode is the general trend.

With the advent of the era of big data, the share of online sales of outdoor products in China has increased rapidly. In 2012, the growth of outdoor products net sales reached 192.2%, and its share increased from less than 5% in 2010 to 17%.

In the future, only the development of full channel mode can keep up with the pformation of industry from channel to consumer, and enhance the strength of single store.

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< p > Pathfinder: the first stage (single brand operation stage) has made remarkable progress. At the same time, it actively explores and pforms the second (multi channel development mode with multi brands and online and offline) and the third stage (outdoor vertical platform business).

Pathfinder, as the leading brand of outdoor outdoor products in China, has achieved rapid growth in recent years by means of rapid expansion. Meanwhile, its management ability has been continuously improved, and has made remarkable achievements in the first stage of development.

At present, the company has entered the second and third stage of exploration.

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In order to adapt to the development of big data Internet business, the company became the first pilot in the industry to take the lead in the industry to release the online operation rights of distributors, and began to focus on the creation of online service platform providers through the integration of acquisitions and P.

After entering the exploratory period, the development is faced with uncertainty. Only the company is willing to make continuous attempts and positive spirit in a positive and innovative way. The evolution of future performance depends mainly on the development of business and the process of pformation.

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