< p > October 30th, happy to buy Haining fur Investment Fair will be held in Haining leather city of China.

Happy to buy the studio to move to Haining a href= "//m.pmae.cn/news/index_p.asp" > China Leather City < /a >, and the Haining Zhejiang Samsung leather industry launched the Haining fur TV network synchronous live broadcast sales. It will start the new winter fur series with the "whole network reserve price", invite Haining fur merchants to discuss and sign the contract at the scene.

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The statistics of < p > a href= "//m.pmae.cn/news/index_z.asp" > China Leather Association < /a > show that China's fur consumption is on the rise, and the market growth of domestic fur clothing is as high as 22.4%.

It is estimated that the domestic fur consumption market will reach 16 billion 423 million yuan by 2015.

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< p > every October, the clothing industry enters the peak season of fur sales.

This year's fur products are no longer a special favor of "local tyrants". From the exclusive luxury goods to the mass consumption, the consumer groups tend to be younger and white-collar.

Behind this change is the exuberant vitality of the Internet industry.

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< p > because of the channel change, < a href= "//m.pmae.cn/news/index_z.asp" > fur products < /a > no longer high above, fur is favored by more and more ordinary consumers.

Since 2008, fur commodities have been expanding rapidly, and annual sales have increased by nearly 400%.

By 2012, annual sales of fur have exceeded 100 million yuan.

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< p > Zhejiang Samsung Leather Co., Ltd., last year, jointly launched the winter fur fashion release with joyful purchase, providing high-end fur products for happy purchase.

It is understood that the supplier of happy leather products mainly depends on the enterprises in the Yangtze River Delta region, and has maintained a good cooperative relationship with the local leather traders in Haining.

Haining Tian Ze Trading Co., Ltd. as the earliest supplier of cooperation with happy buyers, broke through about 15000000 yuan in 2012 alone.

Since October 2013, happy shopping has sold nearly 3 thousand pieces of fur products, and sales volume has exceeded 60 million.

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< p > the Haining China Leather City outfield, happy purchase will continue to use its original "new product release simultaneous acceptance order" sales mode, the show will become happy to buy live broadcast site.

At the same time, the site will invite Haining's local leather suppliers to combine online sales and offline investment to pform the live sales site into the signing site for investment promotion.

In order to attract more suppliers in Haining, in order to further play the original quality of Haining leather, original factory price and original service and advantages, happy purchase will also announce the latest cooperation policy of fur supplier online store opening at the investment promotion meeting, including improving storage efficiency, shortening account period and tilting resources.

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