The unemployment rate in the United States has increased and consumer spending has declined. Many retailers are feeling more miserable than ever before.

Luxury retailers were hit more, but an online necktie retailer in California grew more than 30% in 2008.

Neckties are often seen as luxury goods. When people's income increases, tie demand is often greater.

But the experience of online retailer Ties-Necktie.com is quite the opposite of today's economic situation.

In fact, the tie is a necessity, says Hendrik Pohl, the founder of the company.

The unemployment rate in the United States is rising, but tie demand is expanding.

In the past 12 months, the unemployment rate in the United States has increased by 15%, and about 8000000 people are working hard to find jobs.

Employers now have more room for maneuver to recruit qualified staff for limited jobs.

With the improvement of competitiveness, job seekers are looking for new ways to show their personal advantages. A business suit and tie is a simple way for job seekers to give people a good first impression.

In addition to job seekers' feeling that they must wear professional wear during the interview, the present working group also feels the competitive pressure of employment.

It seems that the lower you are on the food chain, the more you need to tie a tie.

Indeed, there are fewer and fewer neckties in high management, but there are more and more neckties in the middle management family.

Ties-Necktie.com is an online retailer specializing in selling neckties made in Europe.

The company has outsourcing business in China.

The company provides the latest, high quality and fashionable necktie design, and the price is very reasonable.