A windbreaker of a luxury brand is close to 20000 yuan, while the price of "original order goods" is less than 2000 yuan. "Original goods" clothing The "original leather" bags have become popular in the shops recently, and are popular in the microblog and WeChat circles. However, some insiders revealed that the number of real original orders is very small, and some private businesses mixed with hundreds of yuan of imitations to sell together, which can be described as chaos.

Prevalence of original goods

The original price of luxury goods is only 1000 yuan

A consumer, Ms. Wang, recently revealed to the Beijing Business Daily reporter that a friend who studied abroad had recently started the business of original luxury goods in his microblog and WeChat circle of friends. Because of the family relationship of this friend, he could get "original goods" from luxury goods manufacturing factories in Hong Kong and Macao. Take Prada's bag for example, a blue killer bag with an original price of more than 10000 yuan. The "original leather" bag he got from the factory costs less than 4000 yuan. Clothing is even cheaper. A Miumiu brand windbreaker with a counter price of nearly 20000 yuan was purchased from Hong Kong for less than 2000 yuan. Compared with the goods in the counter, the wool fabric on the outside and the silk lining lining are all exquisite and of excellent workmanship. Only a few seams have minor defects, and the brand collar logo will not be sewn on the collar.

On the third-party online shopping platform, the original order business of luxury goods can also be seen everywhere. Beijing Business Daily reporter logged on Taobao to search for the "original list of miumiu coats" and found 247 items, with the original price ranging from 200 to 2000 yuan. In order to avoid the risk of infringement, the names of goods are slightly different from the English letters of luxury brands, but "discerning people" can clearly identify which brand is from.

"Because the real original list price is higher, not less than 1000 yuan, so there are not many consumers who dare to place orders directly on the online shopping platform. Most customers are private friends and regular customers, and the online store is more like a home page for displaying goods." said a shopkeeper who has rich source of original list goods.

As for how the original goods entered the market and why the price was so low, a reporter from Beijing Business Daily called the relevant person in charge of the SME Foreign Trade Promotion Center of the Ministry of Commerce and was told: "The original bill is a variety of interpretations derived from the current level of foreign trade commodity practice."

According to the understanding of the market level, the original goods with the highest quality are the few goods left after the manufacturing factory orders according to the customer's standards. The surface and auxiliary materials of the original order goods are all provided by brand customers, which are called "customer supplied materials", and are left because the actual production quantity is more than the order quantity of brand customers. Its production process is also under the strict control of the brand. The product quality is up to the standard of the brand, almost "zero difference" from the genuine products in the normal counter sales channels.

Most are adulterated

The number of original garment orders is only 3%

The reporter learned that by cutting fabrics in a more economical layout, the manufacturing factory can cut 1050 pieces of clothing carefully based on the "customer supplied materials" of 1000 pieces of clothing in the same batch. The extra 50 pieces are the original goods. However, industry insiders said that because brand operators have strict cost control and tight arrangements for accessories, "there will never be more than three or four hundred pieces".

In this regard, Yu Hai, general manager of Beijing International Luxury Club, said that the earliest concept of original order originated from clothing. There are some processing plants in Shenzhen and Guangzhou that make fashion jeans. They used to produce more original order goods in this way and enter the market through other sales channels, but the number is also very limited.

There is another kind of "original order" in the market, which is called "Product B" in the industry. It refers to the product that is sent to the brand dealer for inspection before exporting abroad and returned due to nonconformity. Most are minor flaws, but the number is less. "If all the defective products can be sold in batches, wouldn't the brand owners be dead", said Yu Hai.

In addition to the original list, there is also a kind of "documentary" goods. It is the goods privately processed by the processing factory by using the surplus fabric of the original clothing with the auxiliary materials not included in the original list. The probability of this situation depends on the strictness of brand management.

Yu Hai revealed that many so-called original orders in the market at present are not even the three above, but the fake boutiques that are completely changed. Some sellers took the boutique shanzhai as the original order, plus 200% profit, which attracted fans to grab. "No expert can tell."

Many original goods shopkeepers on Taobao have given such a reply: "If you only want to go for low prices and want to find authentic original goods, it is basically impossible."

"Five or six years ago, there might still be something to look for. Now brand dealers also know that the original order is popular, and they have more strict control, so they will not easily leave the factory." Weisong Li, a senior seller on Taobao, said, "Unless the whole batch of orders are produced, foreigners will not want to." The clothing store he runs directly connects with a processing factory in Shandong, and it is very difficult for him to get this channel.

Jiang Shixiang, Marketing Director of Qingdao Zhuangzheng Flower Box Women's Wear in China, told Beijing Business Daily that for foreign trade enterprises, there was almost no return of the whole order; Due to the delivery date, production process and other reasons, it is possible to convert the final order to domestic sales, but it is very rare that overseas brands hold the quantity within 3%. Some brands will even recycle all the remaining orders and defective products, or do label cutting.

In addition, tail orders may appear, but the number is also very small. He said that if the manufacturing factory sets aside too many original or final orders, the brand owners can investigate the enterprise's responsibility. Once compensation is involved, it will be a large amount, so the larger processing enterprises will not take this risk at all.

Blurred attitude of brand owners

Factory channel "fools" people

"Under 4000 yuan, LANCEL is all fake, just the level of counterfeiting." Deng Yuan, who has been engaged in luxury distribution business for many years, told the Beijing Business Daily that for luxury brands such as LV (Louis Vuitton), Prada (Prada), which have been counterfeited too much, some sellers know that it is impossible to say "the original order", but also want to find a market for imitation products, So he stuck a label on the imitation bag called "original leather". In this way, a Hermes imitation wallet can sell for five or six hundred yuan.

These sellers explain the so-called "original leather" in this way: bags produced by manufacturers using imported production materials and the same production and processing lines, Leatherwear The processing method is exactly the same as that of counter goods, but the hardware such as zippers are not foreign raw materials. In this regard, relevant experts said that this is impossible. He said: "Hermes handbags are sewn by craftsmen themselves, and ordinary small workshops cannot afford to hire them. This highly technical link is the essence of the brand's selling point. The labor cost of foreign craftsmen who have hundreds of years of leather processing technology is more than ten times that of ordinary workers."

The reporter of Beijing Business Daily called the headquarters of luxury brands such as LV (Louis Vuitton) and Chanel (Chanel) in China in Shanghai, and got the reply that the goods in non exclusive stores are not authentic. As for the bid cutting, it does not deny that it belongs to the internal processing of the co processing factory, but in the system, the brand is not allowed to flow to the market. In addition, it is not ruled out that the downstream sellers of the original goods themselves are "fooled" by their upstream suppliers. An insider told the Beijing Business Daily that reliable luxury e-commerce enterprises would require suppliers to provide certificates including customs declaration forms, but sales receipts and customs declaration forms can be forged. "Without access to the internal customs system, ordinary people can't find it," he said.

"The so-called" original "and" original factory "are just the concept of packaging fake goods, especially in the field of luxury goods." Yu Hai said, "The titanium plating or chrome plating process of leather, gram weight, hardware, etc. are very different. Its price only depends on a few hands. There are too many direct sales through WeChat and Weibo in Guangdong."

Yu Hai said, "In luxury bags, the so-called original list has nothing to do with the brand. It is fake goods, which are neither produced by the brand's business stream, nor made by a processing factory. Even defective goods are not, but are more refined. In fact, they are all deceptive." Yu Hai analyzed, At present, luxury goods have begun to enter people's lives more and more, and people have some basic understanding of luxury goods, so we must "make up some new stories" and find new gimmicks to attract consumers.

No legal definition

The Difficulty of Protecting Rights is to Provide Evidence

Although the original price is low, it is difficult to distinguish the true from the false, and consumers have no place to complain when they are cheated.

Yang Yun, the chief lawyer of Zhongman Law Firm, said that the domestic laws on similar original orders are very backward. For the original goods, the nature of the trimmed and uncut labels is completely different. In fact, the original order of cutting the label is taking the ride of the original brand, that is, taking advantage of consumers' trust and preference for a specific brand to sell goods at a higher price than ordinary goods. "In the case of the original goods, the brand has infringed its intellectual property rights, including design. However, unless the quantity is huge and the damage is extremely serious, the brand will probably not interfere. Because the goods cut the label, there will be no trademark. In terms of dispute definition, it can be said that it has nothing to do with the original brand, and because of its small quantity, it will not directly affect the brand's economy Interests constitute injuries. " In addition, he said, another option for brand owners is to directly investigate the breach liability of the processing factory for unauthorized sales.

The original order with obvious brand logo is treated as fake. But for consumers, it is also quite difficult to safeguard their rights. When consumers buy imitations, they are likely to buy them knowing the low price and risks, and their own fault comes first. And the process of adducing evidence is very difficult, and it is almost impossible to obtain the identification of the brand. Yu Hai also expressed a similar view that the popularity of Yuandan actually depends on the immaturity of consumers. Both sellers and buyers understand that the real original order is just a legend, but everyone on the chain would rather believe it.