< p > there will be more and more convergence of technology and fashion. Technology needs to use fashion to mainstream. Fashion needs technology to lead the trend. In mid October, Apple CEO Burberry a href= "http://m.pmae.cn/pioneer/" > Angela Ahrendts < /a > was not the first apple to hire fashion people. The last known dig was Yves Saint Laurent former CEO Paul Danivi. This action triggered a recent climax between technology and fashion. < /p >
In the early October, fashion models wore Google glasses to Dianne von Furstenberg's show in New York. In September, Samsung launched its smart watch GALAXY Gear. In July, Stratasys, the leader of 3D printing field, brought 12 pairs of "a href=" //m.pmae.cn/news/index_x.asp "fashion shoes" /a "made by 3D printer" to Paris fashion week. All this shows that technology and fashion are becoming increasingly inseparable. < /p >
What P is driving is the wave of wearable devices that are developing. With the development of mobile Internet and the rise of customer service movement, large and small companies have entered the field of wearable devices. Over the past 2 years, wearable devices are still in the small group and small companies, and consumers are mostly people in technology circles. This year's big companies are expected to push them into the mainstream. However, unlike smart phones, computers and Internet services, the entry into the wearable market requires different approaches from the technology industry. < /p >
< p > Venturebeat has written that it is not technology, but fashion, that prevents future wearable devices from going mainstream. Only by integrating fashion elements into technology can we create products that consumers really want and are willing to "wear out". < /p >
< p > this is also considered a reason for Apple's move. The company has been considered to enter the field of wearable devices, perhaps smart watches, and Ahrendts's experience in the field of fashion will help apple in the field of wearable development. < /p >
P technology embrace fashion is not wishful thinking. In fact, fashion has long been active in technology. Ahrendts has injected the technology into a href= "http://m.pmae.cn/news/index_c.asp" > Burberry < /a >, so that the old British brand losing its aura is revitalized and become a symbol of the global luxury brand. The company, which has a history of more than 150 years, is catching up with the wave of social networking. It has more than 16 million fans on Facebook, and its videos have been viewed millions of times on Youtube in just 24 hours. It also used technology to transform its own store. In its flagship store in London, you will find that every salesperson has a iPad on hand, and the mirrors in the shop are replaced by screens, where the models show seasonal fashion. Burberry is rated by the Research Institute LuxuryLab as the world's most technology capable fashion brand. < /p >
< p > technology is moving out of the limitations of an industry to become fashionable itself. Apple recently replaced Coca-Cola as the most valuable brand in the world, the most valuable brand in the world's latest 2013 most valuable brand names released by Interbrand, the US brand consulting firm, which has been occupying it for 13 years. In the list, only one of the top 5 companies is a non technology company, Coca-Cola. For Coca-Cola, the reason why it can occupy the forefront of the list is also inseparable from its active embrace of technology. < /p >