< p > < strong > men buy more, women spend much less than /strong > /p.

"P >" every year Tmall "double 11" is the carnival of online shopping.

Previously, micro-blog and the Internet had circulated passages for their husbands to stop their wives' shopping by various means.

But the reality is that husbands are more crazy than their wives.

Data show that this year Tmall "double 11" shopping carnival, the number of goods purchased by men accounted for 50.3% of the total turnover, accounting for more than women.

However, women may be more generous in spending money, although the number of pactions is lagging behind, but it costs more.

Female turnover accounts for 55.28% of the total turnover.

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< p > < strong > mobile phone Taobao accounts for 21%, /strong > < /p >

< p > data provided by Alibaba show that Taobao Mobile's "double 11" shopping Carnival in 2013 is 5 billion 350 million of Alipay turnover, 5.6 times that of last year (960 million last year).

Taobao Mobile has 127 million active users per day, and mobile Taobao has 35 million 900 thousand pactions per day, accounting for 21% of the total number of pactions.

Last year, the figure was around 5%.

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< p > there is another interesting phenomenon. The data from Taobao mobile show that the advent of the era of mobile shopping has broken the boundaries between time and region. The areas of North, Shanghai, Guangzhou, Jiang and Zhejiang, which were originally developed by online shopping, are being surpassed by some central and western regions and small and medium-sized cities in the era of mobile shopping.

Among all the regional users ranking through mobile Internet shopping, the number of order pactions completed by Taobao users in Tibet accounts for 29.1% of the total.

Secondly, Shaanxi and Jiangsu (27.3%).

The first tier cities in Beijing, Shanghai and Guangzhou ranked behind the list of mobile Internet users.

Data show that the number of orders from Beijing for mobile Internet shopping accounts for 23.6%, ranking only seventeenth, Shanghai accounts for 23.1%, and Guangdong accounts for 21.1%.

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< p > in addition, data from Taobao mobile show that half of the 90's use Taobao mobile phone Taobao participated in the "double 11" shopping carnival.

After 90, the highest degree of acceptance of mobile phone Taobao.

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< p > < strong > Nanchang people spend most on dress up, < /strong > /p >

< p > take Nanchang as an example. The most expensive place to buy online is to buy men and women < a target= "_blank" href= "//m.pmae.cn/" > clothing < /a >.

It seems that Nanchang people attach great importance to dress up.

According to the data provided by Alibaba, this year's "double 11" shopping carnival, Nanchang people have spent about 45 million yuan to buy Women's clothing, which is the most expensive part of Nanchang people.

In addition, Nanchang men are not to be outdone. They throw 33 million yuan to buy new clothes for themselves.

Secondly, while adoring oneself, Nanchang people also pay great attention to their home. On the same day, the cost of furniture purchased by Nanchang people is more than 10 million yuan.

According to statistics, Nanchang people spend 108 million yuan on men's wear, women's wear, underwear, male a target= "_blank" href= "//m.pmae.cn/", shoes less than /a and women's shoes.

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< p > but compared to the "a target=" _blank "href=" //m.pmae.cn/ "clothes" /a "and furniture, Nanchang people buy more mobile phones.

On the 11 day, the cost of buying mobile phones by Nanchang people's network was about 8 million 200 thousand yuan, and about 10 thousand units were sold.

Ranked the last in 11 categories, including women's wear, men's wear, residential furniture, women's shoes, bedding, home furnishings, etc.

In Guangzhou, Dongguan and Foshan, people spend third of the 11 items in the purchase of mobile phones. Among them, Guangzhou alone bought over 6 units and spent more than 5000 yuan.

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