< p > big data or huge data means that the amount of data involved is too large to be retrieved, managed and processed within a reasonable time through the current mainstream software tools. Big data is described as the next generation of important natural resources that are comparable to steam, electricity and oil. Some people regard big data as the foundation of the future competitive advantage of enterprises, and it will change the way of decision making, value creation and value realization. < /p >
P, the world's leading technology innovation giant a > Nike < /a, no doubt sees this trend, and has used large data as support for product services in new sports products such as bracelets. < /p >
< p > "if we only regard the newly launched nike+ as an upgrade to the sports a target=" _blank "href=" //m.pmae.cn/ "> shoes < /a >, we will greatly underestimate the value of nike+. Huang Xiangyan, director of public relations in Nike Greater China, said: "the core value of nike+ lies in the huge online community constructed. Its biggest function is social networking. For example, when your running status is updated to the account of a > nike+ < /a, friends can comment and click on a clapping button, so you can hear clapping of your friends in music while you are running, and there are special voices to help you in the final sprint. < /p >
< p > with the runners continuing to upload their own running routes, Nike also has a database of the best running routes in major cities. < /p >
< p > at present, social application has many market segments, such as social networking + recruitment, social networking + e-commerce, social networking and interest, while sharing sports data means sharing privacy. Nike+ has opened another market segment for social applications. < /p >
< p > from a marketing point of view, it belongs to the category of big data marketing. Nike does not want consumers to throw away a pair of shoes. Its purpose is to establish a more solid relationship with consumers, not only to make the target group use their products, but also to get feedback and increase the added value. < /p >
< p > but we should also see that with the extensive promotion of big data, reducing the cost of big data analysis, simplifying the deployment difficulty and improving the speed of analysis become the primary concern of more and more enterprises. < /p >
< p > innovative big data technology and solutions can realize data mining and analysis quickly, help enterprises drive the value of big data, deepen customer relationship, avoid risks and fraud, and enhance business performance. < /p >