< p > in the first half of 2013, the global economy showed signs of recovery. However, the euro area economy still grew sluggish and dragged the global economic recovery. In the first half of this year, China's economy grew by 7.6% over the first half of last year, down from 7.8% in the first half of last year. Overall, in the first half of 2013, China's garment industry basically operated smoothly. < /p >
< p > Enterprises above Designated Size have achieved steady economic growth. However, influenced by factors such as domestic and foreign market, factor of production cost, exchange rate and other factors, the profit margins have narrowed, the losses have been widened, and polarization has become more obvious. Traditional market demand has partially recovered, but China's share has declined, while exports to emerging markets have maintained a substantial growth. In the domestic market, the market scale continued to expand and the growth rate slowed down. < /p >
< p > < strong > domestic market < /strong > /p >
< p > under the influence of the whole climate, the temperature of the second tier market is slowing down, the temperature of the three or four tier market continues to rise, and the network sales market is about to usher in a continuous high temperature. < /p >
< p > in the first half of 2013, domestic a href= "http://m.pmae.cn/news/index_c.asp" > clothing < /a > sales grew steadily, the market scale continued to expand, but the overall economic impact slowed down. The growth of the second tier market is relatively slow, and the growth rate of the large third and third tier four markets is obviously higher than that of the second tier market, showing strong vitality. At the same time, apparel network sales still showed strong growth momentum, and sales of major categories increased significantly year-on-year. < /p >
< p > < strong > (1) the overall situation: < a href= "http://m.pmae.cn/news/index_c.asp > > market size < /a > continues to expand, but the growth rate is slowing down, the price growth is stable < /strong > /p >
< p > according to the National Bureau of statistics, in 2013 1~6, the total retail sales of consumer goods totaled 110764 billion yuan, an increase of 12.7% over the same period last year, and the growth rate dropped 1.7 percentage points over the same period last year, down 1.6 percentage points from the previous year. Among them, the retail sales of Enterprises above Designated Size (unit) amounted to 55251 billion yuan, an increase of 10.5% over the same period last year, down 4.4 percentage points from the same period last year. The total retail sales of consumer goods and clothing increased by 11.7% over the same period last year, down 4.7 percentage points from the same period last year. < /p >
< p > from the price point of view, according to the National Bureau of statistics, in 2013 1~6, the retail price of clothing commodities nationwide increased by 2.3% over the same period last year, down 1 percentage points from the same period last year. Clothing consumer prices rose 2.4% over the same period last year, down 1.1 percentage points from the same period last year. Clothing prices rose 2.5%, footwear prices rose 1.6%. In 2013, the producer price of clothing manufacturers in 1~6 increased 1.3% over the same period last year, down 1.2 percentage points from the same period last year. < /p >
< p > overall, the sales price of clothing products tends to be stable, and the rate of factory price rises is relatively clear. < /p >
< p > < strong > (two): according to the market level analysis: the growth rate of the second tier market is slowing down, and the three or four line vitality is stronger than < /strong > /p >
< p > < strong > 1. the second tier market: the growth rate of clothing sales of large retail enterprises is slower than that of < /strong > < /p >.
< p > according to the statistics of the China National Business Information Center, in 2013 1~5, the retail sales of clothing commodities of hundreds of key large retail enterprises increased by 5.79% over the same period last year, and the growth rate slowed down by 4.8 percentage points over the same period in 2012. Retail sales of all kinds of clothing increased by 1.33% over the same period last year, and the growth rate increased by 1.84 percentage points over the same period in 2012. < /p >
< p > < strong > 2. three or four line Market: show stronger vitality < /strong > < /p >
< p > 2013 1~5 months, China's a href= "http://m.pmae.cn/news/index_c.asp" > textile industry < /a > circulation branch of the 40 main units of the total turnover amounted to 268 billion 755 million yuan, an increase of 10.92% over the same period last year. Among them, the total turnover of clothing professional market was 134 billion 355 million yuan, an increase of 12.15% over the same period. The growth rate is obviously higher than that of the second tier market, showing strong vitality. < /p >
< p > < strong > (three): according to category analysis: overall small growth, men's suits and children's wear grew larger than < /strong > < /p >
< p > according to the statistics of the China National Business Information Center, in 2013 1~5, the major retail enterprises in the country sold 198 million kinds of clothing, a slight increase of 1.33% over the same period last year, but men's suits and children's wear grew relatively large, and the growth rates increased by 9.22 and 9.73 percentage points respectively over the same period last year. < /p >