It is said that women and children earn the best money. The domestic baby industry has gone through more than 10 years of high growth and has attracted a large number of enterprises across the border. But the cake is tasty to do. "With the increasingly fierce competition, this industry will move from small to centralized, and some enterprises with poor management will be eliminated." A pregnant baby business man told reporters.

According to industry experts, China has an average of 15 million ~2000 babies per year, and the fourth baby boom will continue until 2015. Maternal and child products consumption has become an important item of household rigid expenditure. According to statistics from the China National Business Information Center on large retail business enterprises, the sales volume of children's clothing increased by 4% in the first 8 months of 2012, and all kinds of clothing Sales grew by only 0.53%. Bu Jun, director of market implementation of Johnson (China) Limited, estimated that market demand for baby products will continue to increase.

Although the baby industry has an attractive prospect, not all of the enterprises in it can win the game. For example, a red child whose annual sales amounted to 1 billion 500 million yuan; and a PhD frog who had been sold on the main board of Hongkong after a sharp decline in its performance.

The above examples also sounded the alarm for desperate baby companies. China Pregnancy baby market The assembly number has been officially launched, and has entered the stage of resource scrambling. "There is no doubt that the industry believes that the market potential of pregnant babies is huge and there are business opportunities. But it is worth reminding us that the biggest pitfall in business opportunities lies ahead of us. Lu Yan, director of operations of Shanghai's Limited by Share Ltd industry center, said in an interview with reporters, "no one in China's pregnant and infant market has been able to dominate. Foreign brands and domestic brands account for half of the competition, and competition is fierce. Although women and children earn the most money, they are the most difficult to earn. These two groups are the most critical about quality and brand, which requires enterprises to attach importance to brand and quality. Only in this way can we walk steadily and in a long time in a chaotic market.

The industrial chain of Beingmate and good children often radiate more than 10 categories, which makes the main industry unable to concentrate. In addition to Beingmate, good children, some other enterprises Infant industry The way of chain expansion is equally easy. For example, the Wahaha Group has cut into children's clothing market since 2002. However, 11 years later, Wahaha children's clothing has not produced much response in the market. "Lack of brand competitiveness, poor channel construction and too big steps have affected the growth of pregnant and infant enterprises." Lu Yan said that in China's infant industry, if it is a large enterprise, it is necessary to strictly establish the industry's reputation, safety and responsibility, divide the business and strictly abide by its strongest items, then integrate and expand on the premise of market demand, and educate the market and feedback to society on the basis of benign operation; while small companies should cherish the existing channels and customers, stabilize the business, obtain reliable and stable economic benefits first, and develop business from the things they are best at.