From the recent reports in Australian media, we know that with the tight consumption situation and low price prevalence, brand manufacturers and manufacturers are beginning to racking their brains to launch various low price promotion cards to stimulate market consumption demand. Relying on similar western culture and dress concept, a large number of international brands entering the Australian apparel market have been greatly profitable. Facing the continuous influx of international brands Australian market The country's small local clothing brands are slowly dying out.

It is understood that at present, Zara and Topshop have filled the market gap of "Europe's latest seasonal luxury fashion". H&M is also planning to enter the country in 2014. A large number of US brands are starting to analyze the market with the similar lifestyle of California and Australia. Andrea Yasmin, a fashion designer and clothing store owner in Melbourne, said that large brands such as H&M, Zara and Topshop are eating away the living space of the Australian brand. She said that the clothes she designed could not compete with the big brands, and her costumes for a more mature market were custom-made clothing and produced in Australia, so the price would be even higher. At the same time, because of its small quantity, she could not sell her clothes overseas. Therefore, she needs to raise the price to ensure profitability. She was very worried: "I have already because of Zara The market for young people has been lost.

Not all local brands resist the entry of international brands. Lee Stess Ki Ristevski, the ZOMP shoe marketing coordinator, said that opening a branch store for H&M is a good thing. We do not regard it as a competition. We regard this as an increase in people's traffic volume, Jaki. He said that many small business travelers have been robbed by large retailers, and small brands need to adapt to the increasingly globalized clothing market.

The introduction of international brands has caused many local businesses in Australia to be terrified. In the face of declining sales, it is easy to see that there are a lot of suppressed consumers in the Australian apparel market, who are keen on the American and European public fashions. But to some extent, the Australian market has also become an opportunity for international brands and retailers to unload stocks and launch lagged products. For the Australian market, the desire of consumers to buy too much has spawned the vitality of the local clothing market. According to the survey, in 2012, Australia imported more than 70% of China's garments, and the annual consumption of clothing was 15 billion Australian dollars. Clothing mainly comes from China, Indonesia and Fiji. Australia's clothing market is concerned about price, quality, environmental protection, delivery date and minimum order. Processing orders are characterized by many varieties, high quality, fast delivery and small orders. We welcome more professional processing enterprises. Fabrics are mainly cotton and linen. The way of cooperation is from general import to cooperation, that is, the Australian side should grasp the design, brand, raw materials, and China's processing and production. In the eyes of Australians, China is a garment factory, rather than a fashion maker. Clothing sales mainly in Sydney, Melbourne, Canberra, Pais, Brisbane and other major cities. Clothing dealers generally prefer direct trade to face-to-face, sample viewing and so on. The main platform is through the exhibition. The annual clothing exhibition will be held in Sydney and Melbourne. There are six main ways to sell clothes in Australia. Low price supermarket The two is the national franchised store, the three is the local specialty store, the four is the high-end fashion shop, the five is the brand monopoly shop, and the six is the network sale.

The emergence of an international brand that attracts consumers quickly has made the overall consumer market in Australia appear to be unable to suppress the fast fashion halo effect. Local brands are also under intense pressure in the fierce competition. They have to be forced to adapt to the current fast-paced shopping habits and try to carry out all aspects of retail channels. Among the many clothing types, sportswear has become one of the clothes that Australian consumers are willing to buy. Apart from the fact that consumers in the whole country are more inclined to outdoor activities, the quality and functionality of sportswear are also favored by local consumers. Like other developed markets, sportswear in the Australian market tends to be in fitness wear and yoga clothing.

According to euro's international forecast, from 2012 to 2017, the Australian clothing market will show moderate growth, the compound annual growth rate will reach 0.4%, slightly better than that of North America and Western Europe, but it will still lose its growth rate of about 5.8% in the Asia Pacific region.

Learn: in Consumer market weakness in Europe and America The Australian textile and apparel market is gradually showing its charm. Some enterprises have indicated that in the current batch and short delivery period, the export market has become the commonality of export orders. The Australian market has a stable demand for China's clothing products, diversified and low threshold market characteristics, making enterprises more willing to explore new growth points.