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< p > at present, the phenomenon of "a href=" http://sjfzxm.com/news/index_x.asp "sports goods < /a > industry integration store continues, sales discount phenomenon still exists. Recently, < a href=" http://sjfzxm.com/news/index_s.asp "> Anta < /a > XTEP and 31st degree have released third quarter operation bulletin, and the second quarter of 2014 a href=" /a "> order will be < < > performance.

From the published data, although the sports industry has not been out of the doldrums, orders and sales have improved significantly.

Now let's take a look with Xiaobian.

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< p > < strong > orders decline continues to narrow, showing continuous improvement in operation condition < /strong > < /p >

< p > competition and clearance of domestic sporting goods industry persists.

< a href= "http://sjfzxm.com/news/index_s.asp > > XTEP < /a > pointed out in the notice that the order of orders in the second quarter of 2014 was lower than that in the same period in 2013, but the decline in sales orders has narrowed for three consecutive quarters, indicating that the operating conditions have continued to improve.

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Except for XTEP, Anta's orders in the second quarter of 2013 will be quite gratifying. Anta has achieved sustained and steady growth in orders for two consecutive quarters, further confirming that Anta may have come out of the low tide.

Because Anta's retail channel management is perfect and its products are different from other brands, the retailer's profitability and confidence in Anta are rising.

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< p > < < a href= > http://sjfzxm.com/news/index_s.asp > > 360 degrees < /a > < a href= > http://sjfzxm.com/news/index_s.asp > > spring and summer 2014, the order will be < /a >, the total order amount will drop by 8% compared with that in spring and summer in 2013; the order of 361 degrees will drop 11%; the 361 degree a href= "a" > children's wear order > < 21% > stable growth.

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< p > 31% indicates that since 2014, the wholesale discounts to distributors have been raised from 60% to 65%. The improvement of the pricing structure is expected to be pferred to retailers to ease the impact of the increase in the flow of people and operating costs.

360 degrees pointed out that due to the increase in wholesale discounts, the performance of the order meeting in spring and summer in 2014 was better than expected.

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< p > < strong > physical stores sell better. Sports industry is now recovering less than /strong > /p >

< p > at present, the phenomenon of integrating the store in the sporting goods industry persists. < a href= "http://sjfzxm.com/news/index_s.asp" > sales discount < /a > phenomenon still exists, but in the third quarter report, some sports goods enterprises have obviously improved.

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< p > XTEP said that XTEP has maintained the performance and profitability of distribution channels through a number of measures. At present, the inventory of retail channels has gradually reverted to the level of health, and the third quarter sales of physical stores were flat compared with the same period in 2012.

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< p > Anta also pointed out in the report that Anta's distributors and franchisees operate and store for more than a year to calculate the same store sales growth of Anta brand products in the third quarter of 2013 (calculated at retail price) and remained stable compared with the same period in 2012.

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< p > statistics show that in the third quarter of 2013, the a href= "http://sjfzxm.com/news/index_s.asp" > 31st degree franchised retail store < /a > total net decrease of 257 (186 new shops opened during the current period, closing 443), and the total number of shops was 7569, all owned or operated through the franchised retail mode.

However, as an independent business, 361 degree children's wear continued to grow. As of the end of September, the total number of retail outlets was 1780, of which about 42% were independent stores.

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< p > Swiss bank said, "a href=" http://sjfzxm.com/news/index_s.asp "sports goods enterprise < /a" is a non essential consumer goods listed company, although sports goods listed companies do not seem to have many shops, but in the past two years, unlisted sporting goods companies have largely withdrawn or reduced their business. Now, the sports industry consolidation process is almost complete, or is expected to achieve industrial recovery in the second half of next year.

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