< p > at 12 noon on August 12th this year, the first 100 thousand red rice mobile phones launched by millet mobile phone were opened for purchase, and the exclusive debut was launched in Q Q space. This reflects the consistent idea of Xiaomi mobile phone: selling on the Internet, directly facing the terminal consumers. Huang Taiji and WeChat, micro-blog and other means of marketing, the success of the big business of small pancake. < /p >
Compared with traditional media, social media has many advantages over P. < /p >
< p > < strong > first is interaction. < /strong > in traditional media, enterprises and other organizations, as the leader of information, push information to users or audiences unilaterally. On the social media platform, the content can be transmitted between the media and users in a two-way way. Enterprises or institutions can achieve timely and even real-time interaction with users, get valuable information in time, and make appropriate feedback and response to enhance their brand and reputation. < /p >
< p > < strong > followed by equality. < /strong > the content of social media is largely created by users and consumers. In the social media, the wide participation of users and the powerful force of rolling communication have greatly enhanced their discourse power, so that they are no longer in a weak position in the traditional media era. The reality of social media creates a possibility that consumers have brands. < /p >
< p > < strong > third is low cost. < /strong > social media marketing or public relations activities do not need to invest a lot of resources, but they spread quickly and have wide audience. The effect is often better than traditional media. At the same time, in the traditional media operation environment, small and medium-sized enterprises often have less /p resources because of their relatively limited resources.
< p > sales activities are obviously insufficient in coverage, permeability, persistence and innovation. The low cost of social media helps them narrow the innate gap with large enterprises. < /p >
< p > < strong > fourth is precision. < /strong > with the rapid popularization of mobile Internet, the development and application space of social media will continue to expand. More and more people are using mobile phones or other a > mobile devices < /a > to access social media, which has created precise a href= //m.pmae.cn/news/index_x.asp, marketing /a and communication opportunities for social media carriers. Through geographical location, keyword search and matching between goods and services, enterprises create user convenience and personalized experience for users, but also enhance their popularity and sales revenue. < /p >
< p > social media is the inevitable product of the Internet technology era, and it also corresponds to a more obvious trend in today's market competition environment: the core of the value chain is shifting to the extreme end and is pulled by the end users. The lifeblood of enterprise survival is to get close to user groups and accurately grasp their needs, experience and feedback. The emergence of social media can not only achieve better results in marketing, brand and marketing strategies, but also make enterprises more humane and humane, and have a closer emotional connection with customers. And that's the essence of marketing. < /p >