< p > < strong > dividend policy highlights < /strong > a target= "_blank" href= "//m.pmae.cn/" > strong > dress > /strong > /a > < rape > brand rush to eat children's wear market cake >

The dividend policy brought about by the gradual liberalization of the policy of "P alone" has promoted the layout of many clothing brands at home and abroad to accelerate the market of children's clothing.

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< p > Semir < a target= "_blank" href= "//m.pmae.cn/" > dress < /a > Securities representative Zhong Huichun told reporters recently that in 2014 Semir clothing will carry out targeted and directional adjustments to the channel of children's clothing under Semir clothing.

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< p > 2014, Semir clothing will speed up the opening of children's clothing stores, gather the high-end brands of several extended brands and agents of the balbala main brand to the same store, enter the shopping center, pay attention to the one-stop shopping experience, and enhance the profit level of children's clothing.

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< p > "street stores and franchised stores have promoted the development of the company. Especially in the last two years, the rise of new channels such as e-commerce, shopping malls and comprehensive shopping plaza has gradually become the main channel of consumption."

Zhong Huichun believes that in the entire children's wear industry, this is also a major trend of channel development.

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< p > "we are very looking forward to the favorable industry brought about by the second child policy."

Southern China's high-end parent child "a target=" _blank "href=" //m.pmae.cn/ > brand clothing /a /a said the policy will bring new opportunities for children's wear industry.

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< p > < strong > a large number of clothing brands at home and abroad rush into children's clothing market. Clothing brands rush to eat children's clothing market cake < /strong > < /p >

< p > according to Semir costumes staff, Semir clothing is divided into two brands: Semir and Barbara. Among them, Barbara is the main brand of children's clothing, Minibalabala is its extension brand, mainly for infants and young children. Many dreams are extended on the basis of balbala Tong < a target= "_blank" href= "//m.pmae.cn/" > shoes < /a >, and the brand of "a" target= "_blank" target= "hat", "hat", "gloves", "socks" and so on.

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< p > Zhong Huichun said that at this stage, Semir's children's clothing stores are mainly based on a second tier city.

"Within the scope of the operation of a subsidiary, a company directly operated in the franchisee area shall be a franchisee."

Zhong Huichun said.

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< p > "entering the shopping center requires a certain brand influence."

In Zhong Huichun's view, Barbara, after years of accumulation, now has the advantage of entering the shopping center. While developing new channels, it will still retain the advantages of the original channel, and the two channels will also expand at the same time.

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< p > the head of a children's clothing brand believes that opening a shopping mall's large store is conducive to enhancing the brand image and enhancing the shopping experience, and on the other hand, it can occupy the high-end market.

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< p > analyst Tang Liang and Yao Yonghua believe that from the perspective of income structure, the leisure clothing business of < a href= "//m.pmae.cn/news/index_f.asp" > Semir dress < /a > is still in readjusts. Looking forward to the whole year of 2013, it is estimated that the contribution of the company's new income mainly comes from the children's clothing business.

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