How to improve the core competitiveness of clothing enterprises and get rid of the fate of processing? < /p > < p >

Not long ago, with the opening of the "CiKa magnetic card" entity shop, the "a magnetic card" of the men's brand "a" target= _blank href= //m.pmae.cn/ was officially released.

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< p > "Orient ship" is a typical representative of OEM in the early years. It mainly relies on sample processing.

Today, it has become the ODM representative of the a target= "_blank" href= "//m.pmae.cn/" > clothing < /a > domestic trade area. It not only sells the design, but also takes it as a new starting point to create its own brand.

Zhang Li, the head of the company, said that at that time, the commonly used method of enterprises was to increase production efficiency, expand production scale and extend production time. Later, with the increasing number of garment enterprises, enterprises were forced to improve themselves.

3 years ago, we adjusted our thinking, re developed design and marketing, outsourcing simple processing and production business, and began to pform to "ODM". On this basis, we created our own brand. On the basis of last year's "Efe Marc" and "U.U.FOX" two brands, we soon launched a new brand "CiKa magnetic card", and soon won the recognition of the market.

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< p > > these garment enterprises in Keqiao are getting clearer and clearer. Some have stepped out of the first step of success, pforming from 'OEM' to 'ODM' and developing well.

Not long ago, Zhou Xuefeng, Secretary General of Keqiao garment industry association, said.

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< p > how to enhance the core competitiveness of garment enterprises and get rid of the fate of the processing industry? < a href= "//m.pmae.cn/news/index_p.asp > > Shaoxing < /a > the problem that clothing enterprises are struggling to explore is now clear: the right to speak should be grasps, the fate of dressing for others should be free, and the pformation and upgrading from" OEM "to" ODM "will be realized.

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< p > "OEM", or "original equipment manufacturer", refers to the processing and production based on the design samples provided by the customers.

Another mode is called "ODM", that is, the "original design manufacturer", which is designed by the enterprise to provide customers with reference and choice.

The difference between one word and the other is that the former is only a bridal dress for others, while the latter has the right to say the price. As long as the brand enterprise does not buy the copyright, it has the right to organize production and develop its own brand.

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< p > there are more than 100 garment manufacturing enterprises in Keqiao district. In the early years, most garment enterprises were "OEM" mode. Orders were placed according to requirements, and processing fees were charged according to the parts.

Today, clothing companies are planning to pform and upgrade to "ODM".

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"P" Boya Clothing Co., Ltd. is sensitive to the market. It not only focuses on R & D design, but also carries out meticulous management of enterprises, and explores a "ODM" road in the field of Western-style clothes export. Nowadays, many famous brands in the world have been producing products from Boya.

The export of liberal art has also been further expanded. The profit growth rate is expected to reach 30% this year, and its output value is close to 200 million yuan.

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"P", located in Ping Shui, Kay House Industry Co., Ltd., originally engaged in garment foreign trade processing, began to combine "ODM" with e-commerce. Last year, because of the new design, men's own brand "Kai Moorhouse" became more and more famous.

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Xu Xiangqian, chairman of Shaoxing Shang Ying Garments Co., Ltd., conducted a market research in the United States last year, and found that 4 of the 5 pieces of < a target= "_blank" href= "//m.pmae.cn/" > clothes < /a > were not produced in China in the shopping malls and supermarkets. 5 years ago, about 3 to 4 pieces of the same 5 clothes were produced in China.

In his view, only the off-season thinking, there is no off-season market.

In recent years, the company has opened up the market by integrating 50 "a" target= "_blank" href= "//m.pmae.cn/" > designer "/a" resources.

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