< p > the overpass between the C block and the F block of China Leather City in Haining has been arranged into a European style shop, and are also run by pure European brands from Italy, Germany, France and Spain.

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< p > "these European brands are all talked about by our family with local enterprises."

Haining China a href= "//m.pmae.cn/news/index_c.asp" > leather < /a > City chairman has told reporters that in May this year, 56 leather production and operation enterprises in Haining leather city of China formed an international brand cooperation delegation to Italy, and signed a strategic cooperation agreement with Marta Latta handicraft Federation and Italy Base Blu company.

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< p > "we directly go to the local to find cooperation in order to shorten the competition distance from the international brand."

Luo Guoqing, general manager of Shang Ge fashion in Zhejiang, said.

Through this docking, Shang Ge fashion has completed cooperation with 3 Italy enterprises, and ordered nearly 6 million yuan of products.

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< p > "we take down the brand of the other side and use the original European design and European manufacture to introduce domestic sales."

Luo Guoqing introduced, "not long ago, Wan Shi Li group announced the strategic cooperation with the French MARC ROZIER company and introduced the 100 year old family brand to China."

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< p > and according to the reporter, the Base Blu company, which is working with the "a href=" //m.pmae.cn/news/index_c.asp "> Haining enterprise" /a ", has more than 30 years of mature brand management experience. Its agents include the excellent brands of more than 170 Italy and other European countries such as Hermes, Dior, Burberry, Prada, Armani and so on. Milan Vallee Ze's luxury street shops are mostly operated by them.

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Xu Jianyang, general manager of Kaiyang Garments Co., Ltd., Haining, has invested about 1000000 yuan this year in placing nearly 1000 leather clothing orders to 4 Turkey leather clothing enterprises and 3 Italy enterprises.

These European garment enterprises, which are processed by Kaiyang Dai, are all processing plants for luxury brands. In addition to their sizes in Eastern size, they maintain European flavor.

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Through the brand introduction, direct investment and other forms, learning the advanced production methods and management concepts of European enterprises is a path of pformation and upgrading for enterprises in Zhejiang, and P can also get the opportunity to "go out".

However, there are still many objective factors that restrict most of the enterprises who want to ride this "free ride".

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< p > related links: < /p >

< p > Haining China Leather City was established in 1994. It is China's largest and most influential professional leather market. China's leather industry leading market, China's leather clothing, fur clothing, fur clothing, leather goods bags, fur, leather and footwear distribution center is also the release center of leather price information, market situation and fashion trend.

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< p > at present, the headquarters market has a total construction area of nearly one million square meters, with more than 3500 households operating, with an annual turnover of nearly ten billion yuan. In 2011, the market traffic volume reached 5 million 110 thousand passengers.

Leather city has leather garment trading area, fur clothing trading area, luggage and leather goods trading area, raw materials market, leather shoes industry square, fur square, brand fashion center, fur Plaza, leather Jin Jiang Grand Hotel, brand flagship Plaza, European famous street, network business building, industrial design building and so on.

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< p > Haining China Leather City has successively won the honorary titles such as "national civilized market", "Zhejiang key market", "Zhejiang province 100 thousand stores, no fake model market", "China's top ten civilized market" and so on. In October 2005, it was named Zhejiang's "five star civilized standard market", and became a national AAAA tourist attraction in February 2007.

In 2009, leather city was rated as the leading market of Zhejiang merchants, and was selected as CCTV "60 years and 60 brands".

In January 2011, chairman of the board was appointed by law to win the honorary title of 2010.

In 2012 and 2013, "leather city" of Haining won the "top fifty value of China's small and medium board listed companies" for two consecutive years.

In 2013, chairman Forbes was appointed to the "2013 China's best CEO" list, becoming the only entrepreneur in the Chinese professional market.

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