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POOVE Set Foot On Terminal Operation Standardization Process And Climax Again

2013/12/31 14:33:00 27

POOVETerminal RetailProfit Model

< p > recently, POOVE's "terminal retail" a href= "//m.pmae.cn/news/index_c.asp" > profit mode < /a > redevelopment project has attracted a lot of attention in the industry.

As one of the key areas for the implementation of this project, POOVE Chengdu branch has worked steadily in all phases of the previous projects, and has now entered the replication stage smoothly.

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< p > the project has been implemented for nearly half a year. At present, POOVE Chengdu branch has made remarkable achievements. Especially, the construction of benchmarking shops in Meishan South Street has greatly enhanced the comprehensive operation ability of the shops and the confidence of Chengdu regional team in brand development and terminal operation.

However, the success of a store is just a spark. In the replication stage, the store will become a copy of the blueprint to drive the terminal development of the entire Chengdu region with a prairie fire, and then achieve the overall upgrading of POOVE's national terminal competitiveness.

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< p > at present, under the careful cultivation of Yang Xinggui href= "//m.pmae.cn/news/index_c.asp" > POOVE Chengdu /a branch general manager, and all the members of the project team, the flagship store of Yibin, the first replica store in Chengdu, has been opened for business, and has achieved a sales performance of 58 thousand on the first day of operation. It has become a major driving force for the successful implementation of the "terminal retail profit model reengineering" project in Chengdu region. "Yibin"

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< p > "we have always known that it is better to teach fish than to teach fish.

Therefore, the purpose of this stage is not only to create a profitable shop for the terminal, but to build a very professional terminal retail team for Chengdu branch.

Chen Jinbo explained, "therefore, in the last 21 days, from the three dimensions of people, goods and markets, we have introduced the repeated drills and practical applications of target management, incentive management, three sessions management, shop culture system, commodity data analysis, service flow, route planning, display management, store inventory and District Division in the store, so that the students of the benchmarking team can build solid knowledge of terminal retail management and realize the standardization of store operation.

This is also the basis for the replication of benchmarking stores. "

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< p > with the continuous development of the project implementation, this project has brought great benefits to the terminal retailers of the "a href=" //m.pmae.cn/news/index_p.asp "Chengdu" /a area.

First of all, the performance of the shops has increased linearly. The performance of Meishan Da Nan Street benchmarking shop has increased several times after the end of the teaching.

The second is the improvement of team professional ability.

The participants who participated in this study shared that the management level of their shops has been greatly improved through this study.

In daily sales work, work is more efficient and standardized, and teamwork is also growing.

< /p >


< p > this "terminal profit mode reengineering" project has provided a reproducible terminal profit mode for Chengdu, gradually realized terminal operation standardization, and enhanced the professional ability and coach ability of the retail team of the branch.

Yang Xinggui said that the Chengdu branch will fully grasp the opportunity of this project learning and welcome the follow-up work with a more active and committed state, and strive to achieve the maximum implementation effect of the "terminal profit model reengineering" project in Chengdu.

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