< p > in the past year, < a href= "//m.pmae.cn/business/" > electricity supplier < /a > has become the focus of outdoor brand competition. However, from the analysis of consumer groups, most online buyers are not professional outdoor people, but ordinary consumers who have just been exposed to outdoor activities or are interested in outdoor clothing functions.

Through the Internet, outdoor brands can directly face the mass consumer market, and domestic brands have more advantages at this point.

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In terms of price, for the general consumers, the domestic outdoor brand with high cost performance is more acceptable than the professional outdoor outdoor brand with high price, and it is more suitable for everyday wear. P

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< p > in terms of quality.

< a href= "//m.pmae.cn/news/index_f.asp > > outdoor dress < /a > mainly functional. The realization of functionality depends mainly on the material of clothing.

Most of the clothing materials used for outdoor outdoor brands are GORE-TEX (waterproof, breathable and windproof), COOLMAX (breathable and moisture repellent) and DuPont (quick drying function).

But in the actual use of mass consumers, they are mostly dressed in urban or suburban areas, not facing extreme outdoor environment, but the demand for this aspect is not high.

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< p > in the market, according to China Outdoor Association (COA) statistics, the outdoor core market in 2012 was 13 billion 200 million yuan RMB, an increase of 20% over the same period last year, which is much slower than the 54% compound growth rate over the past 10 years.

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< p > but at present, only 150 million -1.7 billion people buy outdoor products, and the core outdoor sports personnel are only 50 million -6000 people, accounting for a very small proportion. The outdoor industry is still in the growth period.

Sheng Faqiang, the chairman of the Pathfinder, has also made judgments on the market: Although the Pathfinder focuses on R & D, after all, the demand for professionals is limited. < a href= "//m.pmae.cn/news/index_cj.asp" > outdoor market < /a > still needs to face the public.

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