< p > bravely, only survived! With the theme of "2014 two polar, one expedition", < a href= "//m.pmae.cn/news/index_c.asp" > Pathfinder 2014FW new conference "/a" will be held in Jiuhua Spa & Resort on January 7, 2014.

It is reported that the new 2014FW conference of the Pathfinder will give a wonderful interpretation of the brand proposition of "brave before we live". The theme of the show from "dare to live", "dare to think", "dare to challenge" to "dare to surpass" will perfectly show the four major products of Pathfinder Travelax travel, Trekking hiking, Hero summit and HIMEX polar.

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< p >, according to the responsible person of Pathfinder, since 2010, the Pathfinder has launched a "public life activity that is brave enough to survive" - looking for the Pathfinder.

In 2013, guided by 5 opinion leaders, Wang Jing, Chen Liangzhong, Yu Yuntian, Li Shuanke and Wang Feng, the whole country recruited outdoor sports enthusiasts, and went to the five polar regions of extreme, vigorous, beautiful, extremely holy and bliss, looking for the "Pathfinder" who lived bravely.

It is courage to live and seek the Pathfinder around us. Advocating bravery is a kind of action, encouraging people to activate their brave heart and moving bravely to the heart of their dreams.

Then what is the end of bravery and dare not? After all, of course, it is to achieve our own pace and to start a life expedition! < /p >

< p > in this new product conference, Pathfinder will show four major new products this season.

Travelax旅行系列專為戶外生活中陽光、舒適、放松的旅行生活而量身打造，在具備基本戶外功能的同時，兼具時尚特征，更強調(diào)旅途中穿著的舒適體驗;Trekking徒步系列采用戶外＜a href="//m.pmae.cn/news/index_c.asp"＞功能性材料＜/a＞，以輕量化設(shè)計理念，及更加符合亞洲人的身體版型和足部楦型的設(shè)計，為日常戶外活動帶來更舒適體驗;Hero巔峰系列以高科技材料、專業(yè)功能性設(shè)計等為主要特征，并最大限度地體現(xiàn)探路者戶外科技創(chuàng)新成果在極限戶外環(huán)境下所能帶來的更周全保護;HIMEX極地系列則集齊全球頂尖科技及探路者極地仿生科技，全部產(chǎn)品均經(jīng)過國際著名登山探險隊員在高海拔環(huán)境實地測試使用，可為登山者在肆虐狂風及嚴寒等最極端多變的惡劣氣候中提供全方位保護。

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< p > especially noteworthy is that the Pathfinder 2014FW has applied the "polar bionic technology" developed by the brand independently.

Pathfinder "polar bionic technology" creates new outdoor technology with "bionic inspiration of nature and nature".

It is created for the ultimate safety. It draws on all kinds of excellent evolutionary characteristics of natural organisms in form, structure, characteristics, functions and so on. Combined with product concept, it develops research and design innovation, and uses high-tech bionics technology to provide extreme safety protection for every step taken by outdoor enthusiasts, and brings comfort experience to help them explore the polar regions of their hearts! < /p >

< p > > a href= "//m.pmae.cn/news/index_c.asp" > Pathfinder < /a > "polar bionics technology" includes SAFree function technology and TiEF fabric technology.

The SAFree function technology includes SAFree Gripwet bionic wetland anti-skid sole and SAFree Rock rock wear resistant outsole; TiEF fabric technology includes TiEF WARM bionic hollow heat preservation technology fabric, TiEF PRO waterproof and moisture permeating and innovative environmental protection functional fabric, TiEF intelligent single guide wet technology fabric and super light sunscreen technology fabric.

Take the TiEF DRY intelligent unidirectional moisture guide technology fabric as an example, it takes six edges honeycomb lock water molecular structure as inspiration, applies the environmental protection fiber and special finishing process, the inner side of the fabric is wet, and the body sweat can be instantly removed to the surface of the fabric. Meanwhile, the water can be firmly locked by the honeycomb six edge locking water layer, so that the sweat can not be infiltrated to ensure that the microclimate of the skin and clothes is durable and dry.

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The brand positioning of Pathfinder has been the pursuit of technological innovation and providing safe and comfortable outdoor sports equipment for brave and enterprising people. < p >

Natural and technology harmonious blend, this season Pathfinder 2014FW new product is based on brand positioning, combines the brand personality and polar bionic technology product characteristics, and continues to use the environmental protection technology, in the extreme deductive Pathfinder brave enterprising spirit, at the same time, will comprehensively enhance the brand and product professional degree, and continue to lead the domestic outdoor sports equipment trend and fashion.

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