< p > in recent years, with the joint efforts of the Chinese and Japanese governments, Sino Japanese economic, cultural and trade exchanges have been frequent. Japanese style clothing with Japanese cultural characteristics has begun to enter the Chinese foreign trade clothing market. However, with the maturity of the domestic and foreign apparel industry and the increasingly fierce competition in the market, how to make a Japanese style dress in a fierce industry environment has become a concern of the vast majority of foreign trade clothing businesses. < /p >
< p > < strong > market development is the key to the future development of < a href= > //m.pmae.cn/news/index_c.asp > Japanese dress > /a > /strong > /p >
< p > the fierce competition in the foreign trade clothing market lies in the oversupply of foreign trade clothing. Although with the improvement of the purchasing power of domestic consumers, the foreign trade clothing has gradually become popular, and the market demand has been further expanded. However, facing the influx of foreign trade clothing imported into the domestic apparel market, the domestic consumer market is obviously not enough. In addition, some foreign trade clothing businesses are not sure about the domestic market, resulting in a large number of imported foreign trade apparel inventory, which has also intensified the industry competition. < /p >
< p > facing the increasingly severe situation of foreign trade dress market, how to break through the Japanese style dress successfully? Wang Jianguo, an expert of China Fashion Association, pointed out that the future development of Japanese dress should focus on redeveloping the market, stepping out of a distinctive marketing way, and developing a wider sales channel so as to avoid fierce competition with other foreign trade costumes in the traditional offline market. < /p >
< p > < strong > can develop new sales channels by electronic commerce platform < /strong > < /p >
< p > always, the development of < a href= "//m.pmae.cn/news/index_c.asp" > foreign trade dress industry < /a > mainly depends on the retail market under the offline market. Narrow sales channels are bound to aggravate the competition of the industry, and the production space of Japanese apparel's offline market will also be smaller and smaller. In this regard, Wang Jianguo believes that, if Japanese services want to develop more long-term in the foreign trade clothing industry, we must actively explore new channels of sales, and make full use of the Internet e-commerce platform to fully tap the potential customers of the Internet field and intercept more business opportunities, and promote the growth of sales through the marketing of the online platform. < /p >
< p > Wang Jianguo pointed out that the Internet a href= "//m.pmae.cn/news/index_c.asp" > the electronic business platform < /a > has the advantages of high efficiency of information transmission and huge number of potential customers. Japanese fashion dealers can rely on the Internet business platform to carry out online publicity, so as to enhance their popularity. While fully developing the online market, they will bring the growth of sales volume under the moving line and get out of a new path of "online and offline synchronous development". < /p >