"P > > many a href=" //m.pmae.cn/news/index_z.asp "> exhibitors < /a > exhibitions overseas are often rough and costly, but with little effect. There are, of course, problems in products, market packaging, price, advertising and sales network. However, the exhibition can not achieve the expected goals, but mostly because of the organization and implementation of the exhibition itself. For example, prior to the exhibition and market survey is not good enough, so that the selection of the exhibition is improper, the exhibits are not configured properly, or the transport exhibits damage to the exhibits. In short, it is due to the lack of basic knowledge and experience in overseas exhibitions. To this end, this chapter will introduce the basic knowledge of how to run exhibitions overseas. < /p >
< p > < < a href= > //m.pmae.cn/news/index_z.asp > > exhibition classification > /a > we can see that although they all refer to fairs or exhibitions, there are great differences: the theme of the exhibition is different, the composition of exhibitors is different, the participants and visitors are different, and the market conditions of the regional exhibitions are different from each other, so the target market is different, which requires enterprises to choose the exhibition that can best achieve their exhibition goals. If you are looking for a sales agent for a particular type of merchandise, I am afraid that it is most appropriate to participate in the corresponding professional exhibitions. If you want to launch the product image of the city of Shing Shing, if you want to launch a product in the city, it will be more effective to participate in the Expo and set up a museum alone. If you are trying to sell some new products, you can hire a few stalls at the exhibition, and bring the traders and product experts face to face. One thing to remember is that attending exhibitions is not to publicize the public, but to really deal with the real products. Therefore, we should choose the exhibition as carefully as the product target market. < /p >
What should we pay attention to when we decide to take part in an exhibition in a certain country or region? < p > The Australian Centre for international trade development put forward some brilliant advice for this purpose: < /p >
Define business objectives before P > 1.. Why do you want to do exhibitions? Do you need to find a marketable market and new customers? Do you want to introduce new products or provide new services? Do you need to choose agents or wholesalers? Are you interested in holding a joint venture or do you want to study and develop the market by exhibition? < /p >
Before the exhibition P > 2., we should carefully select and study the sales market < /p >.
< p > 3.. You know, foreign customers are concerned about the latest or the best quality products. Therefore, outdated products should not be exhibited. < /p >
< p > 4.. Do enough preparations before the exhibition. < /p >
< p > 5. to understand all the specific requirements of the exhibition. Be clear about all the rules of exhibition, exhibition time, service items and the procedures required for exhibitors. < /p >
< p > 6., people who are familiar with the situation can be chosen to attend the meeting. Exhibitors should know the sales intention of the company. If the products of the exhibition are related to technology and equipment, engineers should also be selected to understand technical problems. < /p >
< p > 7., we must have plenty of time. We should arrive in advance to ensure that the booth is in good order, the exhibits are in good condition and the exhibition ends well. After the exhibition, we should have time to listen fully to our views. < /p >
< p > 8., business and etiquette should be well balanced. Enough personnel should be provided for < a href= "//m.pmae.cn/news/index_z.asp" > booth < /a >. < /p >
< p > 9., we should pay attention to advertising. < a href= "//m.pmae.cn/news/index_z.asp" > exhibition < /a > and exhibition should be publicized in attractive commercial periodicals and newspapers. < /p >
< p > 10. understand local customs. Familiarity with local holidays, seasonal and consumption habits should be familiar before the exhibition. < /p >
< p > 11. choose the ideal agent. < /p >
Send product samples below < p > 12.. < /p >
< p > 13., we must quote the price of all products, mainly the CIF price. Of course, the FOB price and the CIF price are all important in international trade, but generally speaking, the FOB price is used less. We also need to confirm the delivery date. < /p >
< p > 14. to provide services for foreign users. < /p >
< p > 15., we should use the metric system to mark the specifications of the products. The common international system is metric system. Therefore, before the a href= "//m.pmae.cn/news/index_z.asp" > /a >, the metric data of product specifications should be prepared. < /p >
< p > 16. beyond language barriers. It is best to < a href= "//m.pmae.cn/news/index_z.asp > > exhibitors < /a > people learn a foreign language. < /p >
< p > 17. on credit and payment. First of all, you should know that foreign agent's credit can be obtained through bank or consulting company. You should also know about insurance, payment methods and so on. < /p >
< p > 18., we must protect patent and trademark rights. If you have obtained the patent right, you should study with your patent agent ahead of time, and how to protect the trademark or patent abroad. Most countries in the world protect patent or trademark rights. < /p >