P, the latest news, broke the news, the famous outdoor sports chain Sanfo outdoor is already on the market, and the listing place may choose domestic small and medium-sized board.

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< p > according to the press, Sanfo now operates more than 200 outdoor brands, specializing in outdoor shoes and clothing.

Sanfo outdoor chain stores have covered more than 10 core cities in China, a total of 35, and the total annual income reached hundreds of millions of yuan.

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< p > > a href= "//m.pmae.cn/news/list.aspx? ClassID=101112107105" > Sanfo outdoor < /a > 1997, and established a membership club + online e-commerce platform + professional offline retail store mode.

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"P", however, Sanfo outdoor e-commerce business has been developing in general, from the opening of the website in 1999, Sanfo outdoor website experienced the outdoor community, and then to the B2C e-commerce platform continuously updated.

But Sanfo's a href= "//m.pmae.cn/news/list.aspx ClassID=101112107108" > electricity business /a < accounted for only about 7%.

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< p > Sanfo also has shops in Tmall, Jingdong and other platforms. It is now in a small but relatively stable and healthy growth process.

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< p > reporter noted that the reason why Sanfo outdoor electric business development is relatively slow is that the strategic focus is not here. Sanfo outdoor believes that even if the Internet develops fast, professional outdoor stores still have a lot of market.

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< p > for offline store opening strategy, Sanfo outdoor tried to expand rapidly in the way of joining a few years ago, but after two years of trial, it stopped and went straight to camp expansion.

Since then, Sanfo outdoor has won two rounds of tens of millions of financing, which also makes Sanfo's pace of expansion faster.

Since its website opened in 1999, Sanfo's outdoor website has gone through BBS to outdoor communities, and then to B2C's electronic business platform.

But Sanfo's electricity business accounts for only about 7%.

Sanfo also has shops in Tmall, Jingdong and other platforms. It is now in a small but relatively stable and healthy growth process.

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< p > for offline shop strategy, Sanfo outdoor tried to expand rapidly in the way of < a href= "//m.pmae.cn/news/list.aspx ClassID=101112107107" > /a > a few years ago, but after two years of trial, it stopped and went straight to camp expansion only.

Since then, Sanfo outdoor has won two rounds of tens of millions of financing, which also makes Sanfo's pace of expansion faster.

Sanfo outdoor believes that even if the Internet develops fast, professional outdoor stores still have a lot of market.

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< p > Sanfo outdoor founder Zhang Heng, speaking of Sanfo development earlier, said he did not want Sanfo to develop too fast, but also hoped to lay a solid foundation before expansion.

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