< p > with the increasing market competition, the potential demand of consumers has also been excavated. In this way, the homogenization of products is becoming more and more serious, and various industries are gradually becoming mature. Subsequently, in the limited market space, the snatching of customers among enterprises is becoming more and more intense.

Therefore, customer loyalty has become the goal pursued by enterprises in various industries, so as to retain their target customers and get a cake of their own.

Sellers in the clothing industry are also trying to use their own unique and shared clothing sales skills.

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< p > the continuous development of social economy, the gradual enrichment of people's life and the fierce competition among enterprises.

With the continuous improvement and change of consumers' purchasing power and consumption demand, enterprises are trying to meet these needs constantly. Even with the increasing of "a href=" "//m.pmae.cn/news/index_c.asp" > market competition < /a >, the potential demand of consumers is also excavated. In this way, the homogeneity of the products is becoming more and more serious, and each industry is gradually mature. In the limited market space, the snatching of the customers is more and more fierce.

Therefore, customer loyalty has become the goal pursued by enterprises in various industries, so as to retain their target customers and get a cake of their own.

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< p > to make consumers loyal, marketing circles are advocating "a href=" //m.pmae.cn/news/index_c.asp "brand marketing < /a >, trying to pull old customers and explore new customers with brand influence and expression of product strength, but what is the result? < /p >

< p > to study the shopping psychology of consumers, we can easily find that they are too easy to change their minds. Under the condition that products are of the same price and function, the role of brand is beginning to show prominence, so many enterprises are shaping or continuing to emphasize their brand.

Under the influence of brand, or under the influence of brand users, consumers unknowingly reach the recognition of brand.

But this recognition does not represent the consumer loyalty to the brand, the premise is that the market does not appear to allow consumers to meet all aspects of the more ideal products.

Therefore, brand recognition can be equated with brand loyalty only under certain conditions.

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P can't be true loyalty to consumers? The answer is, no, but it is not necessary for our enterprises to be disappointed with the market.

Because although there is no real loyalty, there are enterprises that can satisfy the relative loyalty of interests.

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< p > Yes, it is fortunate that many consumers have to be loyal.

Why do we say this? We can find some intrinsic reasons through the consumer psychology of consumers.

We know that consumers consume a product that will have the purpose of consuming, or that when they consume it, they are seeking the function of one aspect of the product, so as to bring some satisfaction to them. Consumers who spend money on silver can not get any benefits.

In the industry where product homogeneity is very serious, which products will be chosen by consumers? The answer is very simple. The first choice of consumers is, of course, to exchange products with maximum satisfaction at the lowest cost.

When a product's psychological positioning is relatively low, and the other kind of product is relatively high, consumers are paying the same cost, of course, they choose the product with higher psychological value.

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< p > but when there is a new product of the same price and function (or even better conditions), the consumer has a try mentality. If the new product can achieve or exceed the consumer's psychological expectations, consumers will naturally abandon their brand in mind before buying the brand.

For example, there are similar products in the market: A products and B products. A products are more valuable than B products in consumer psychology. When there is no more ideal products, consumers are forced to buy A products. In the market, there is no substitute for A products. Consumers still have to choose A products when they buy them next time.

However, when a better product C comes out, consumers will soon throw away A products and buy C products.

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Since P, has there been no fixed brand? In fact, it is not.

The key is to require enterprises to upgrade their products constantly, and always ensure that A brand is a brand new product. Even if C product brand appears, A product brand is already used by consumers, and has the brand recognition, so the possibility of continuous consumption is very large.

We know that consumer recognition does not recognize a brand that is decided by its or its surrounding people. Therefore, C brand is a late comer, and relatively innovative A products without innovation, consumers are forced to be more loyal to A brand.

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< p >, therefore, under the dual function of "a href=" //m.pmae.cn/news/index_c.asp "shopping freedom" and "brand attraction", consumers are easy to "change their minds", but enterprises are not without solutions. The best way to increase the so-called loyalty of consumers is to change products' competitive orientation to customer orientation, take into account the consumers' feelings and consumption preferences. Such clothing sales skills can fundamentally solve consumers' recognition of the ultimate purpose of brand and loyal brand.

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