< p > Street windows on both sides of the street always give people a sense of wonder and excitement. Especially in the night, in the strange lights, the fantastic ideas, fashionable elements and charming colors in the window can catch your eyes in a moment.

Every time I came back, the window became almost all my impressions and memories of the city.

< /p >

< p > like to see the window not only because of the occupation relationship, but through a window, can let us touch the city fashion pulse, feel the popular monsoon blow.

Therefore, shop windows are not only a brand's window, but also a city's window.

Display windows in different geographical and cultural backgrounds are not only different in design style, but also reflect the economic strength and cultural standard of a city.

< /p >

< p > window display is more important to clothing brand. An ingenious window design can attract pedestrians' footsteps in a few seconds and persuade consumers to shop.

Because of the intuitive display effect of windows, it is more convincing and realistic than TV media and print media.

Its silent shopping guide language and implicit shopping guide are also irreplaceable in other marketing methods.

< /p >

< p > a successful display can reflect the personality, style and cultural understanding of a brand.

In today's clothing a href= "//m.pmae.cn/news/index_c.asp", brand competition less than /a, more and more intense today, many domestic clothing brands begin to attach importance to brand culture and terminal management. As a powerful tool for product promotion and cultural dissemination, window design has played an increasingly important role in terminals.

< /p >

< p > in Europe, < a href= "//m.pmae.cn/news/index_c.asp" > window display < /a > has a history of more than 100 years.

People are used to looking at window shopping.

Therefore, the famous brands abroad attach great importance to the design of the window, not only invest a lot of money, but also do meticulous in the display.

< /p >

Compared with P, the window design in our country has not attracted enough attention from the clothing enterprises. At the moment, many clothing brands are concentrating on the research of fashion design, but the design of the window is relatively despised.

The window layout is often chaotic and uncreative.

< /p >

< p > someone once compared the shop to a book, comparing the shop window to the cover of the book.

If the cover of a book is designed to be unattractive, will the reader open the book to read it? < /p >

< p > Chanel brand is certainly not a seller of basketball. This showcase uses many black basketball balls as display props to highlight the design style of Chanel sports clothing series.

In order to match the color of clothing, and to create a Chanel brand is different from the noble brand of popular brands.

Mr. Chen made some adjustments to the details, and all the blue color in the window turned black, while the trademark on the blue ball highlighted the brand image very well.

< /p >

< p > a graffiti life scene was moved into the window. The three groups of windows were designed in the same way, but they were totally different in color. The same way of composition was somewhat strange in the doorway of the same shop because of different colors.

< /p >

< p > this clothing store sells less than a href= "//m.pmae.cn/news/index_c.asp" > dress < /a > of course not these semi truncated shirts, but it is these semi trunking shirts made of windows that give us a very strong visual impact.

< /p >

< p > "you only have 10 seconds". This is a sentence I often mentioned to students when they were designing window class.

General clothing stores, the width of the facade is generally within 8 meters, according to the speed of ordinary people, the passage time is about 10 seconds. How to seize the customers' attention in this short 10 seconds is the most important problem in window design.

< /p >

< p > there are many design methods for window display. A good window designer, besides needing to be familiar with marketing and aesthetics knowledge and solid design skills, is more important. We must always look at your design from the perspective of customers.

Only in this way can you do that -- seize the eyes of customers! < /p >