< p > February 19th, China's outdoor leading brand Pathfinder brings its three brands to ISPO BEIJING, booth number: NO.2-106. During the exhibition, its heavy launch of TiEF SKIN butterfly bionic skin < a href= "//m.pmae.cn/news/index_c.asp" > windbreaker < /a >, and 2014 Munich, Germany ISPO AWARD award-winning product "TiEF PRO three plus one multi-purpose hiking shoes" caused a lot of attention. < /p >
Less than P, the Pathfinder also held the launching ceremony of the annual brand activity "2014 courage to live before finding the Pathfinder" on the first day of the exhibition. The exhibition is also the first public appearance since the Pathfinder unveiled the new outdoor strategy under the new Internet thinking. < /p >
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< p > > a href= "//m.pmae.cn/news/index_c.asp" > 2014 ISPO BEIJING < /a >, the Explorer booth is hollowed out, and the color inspiration from the Himalaya mountains perfectly combines the red earth with the ice and snow to create a new experience of outdoor charm. At the 3 sides of the booth, the visitors' entrances and exits correspond to their three brands respectively. The ingenious spatial segmentation design allows the three major brands in the exhibition area to echo each other and maintain their own characteristics. The presenter of science and technology and technology experiment props again highlight the Pathfinder's pursuit of technological innovation, and provide a safe and comfortable brand for the brave and enterprising people. The brand tonality of outdoor < a href= //m.pmae.cn/news/index_c.asp > sports equipment < /a >. < /p >
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The development of multi brand strategy of P Pathfinder has begun to take shape now. This kind of precise positioning market by subdivision of sports category has become the development trend of the industry. Mr. Peng Xin, President of the Pathfinder company, said: "although the Pathfinder has made remarkable achievements in the traditional and e-commerce market, we always believe that only by constantly innovating and keeping abreast of the new business model is the fundamental reason for the everlasting development of the brand. The wave of Internet that we see not only brings new channels, but also brings the Internet thinking of enterprises. < < /p >.
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< p > based on this Internet thinking, Pathfinder released the concept of "big outdoor innovation strategy" in the 15th anniversary celebration recently, and further embarked on the strategic planning and implementation of goods + services. It is precisely because of this brave spirit of exploration that the Pathfinder has grown out of nothing in the past fifteen years and developed into the leading brand of the domestic outdoor industry today. < /p >
The Pathfinder not only turns the spirit of bravery into practical action, but also strives for improvement in product innovation and constantly breaks through P. Another highlight of the exhibition is the 2014 new products of its "TiEF PRO three plus one multi function hiking shoes" and the TiEF SKIN butterfly bionic skin windbreaker. < /p >