< p > February 20, 2014, Chengdu Decathlon Tianfu shopping center, after nearly half a year's re expansion, finally appeared in front of the Chengdu people with a brand new image.

At the same time, the area of Tianfu shopping mall has now become the largest self built shopping mall in Asia with the area of < a > Decathlon < /a >.

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At present, Decathlon has 79 shopping malls and 34 cities in the whole country. By 2015, Decathlon will try to double this number to 150, P.

For Sichuan, which is the most important place in Decathlon's development, Decathlon's development team is also actively deployed. Apart from two Decathlon stores in Chengdu, Sichuan's cities will be covered. According to Decathlon media manager Lin Zhitong, "in the next decade, Chengdu will add 10 Decathlon".

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< p > Decathlon Tianfu shopping mall entered Chengdu in 2007. After 7 years of development, Tianfu shopping mall has become the most important and best operating market in the southwest market of Decathlon. Even in 2010--2012, Tianfu mall has gained the fastest growth in Decathlon stores all over the world for three consecutive years.

Before the expansion of Tianfu shopping mall, the outdoor 1000 square meter sports ground provides free venues for customers to play basketball, football, table tennis, badminton and other mass sports.

In addition to free site resources, it is worth mentioning that there is a long-term low price strategy for Decathlon products. According to the store manager, the store managers in all regions of the Decathlon will regularly conduct market research on sports products in the locality. Once we find that the sports products that have the same function as Decathlon and the products with more price advantages, a > store manager /a will take advantage of the direct price adjustment or internal reporting mechanism to maintain Decathlon's product price advantage. This is also the direct reason why Decathlon can keep its similar products for the lowest price in the long run.

A Decathlon mall has more than 30000 products, covering nearly 60 sports, so this is also a very huge job. Apart from Decathlon, which has nearly 40 years of global sports retail experience, few enterprises can do this.

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< p > it is learnt that after the expansion of the "a href=" //m.pmae.cn/business/ "Tianfu mall" /a, the indoor shopping places will be more spacious, and the sports products will increase more.

The most distinctive feature is the increase of indoor sports experience area - roller skating test area, equestrian exhibition area, fishing product exhibition area, fitness equipment experience area, golf experience area, tent display area, racket sports experience area and so on.

Customers can try out all kinds of sports equipment of Decathlon without barrier, and through various trials, customers will choose more suitable sports products.

This is the biggest difference between Decathlon and other sports brand stores.

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