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Hardware Manufacturers "Traders" Dilemma To Break The Development Of Offline Is The Way Out.
< p > cupboard hardware fittings, as decoration and building materials products, enter the two or three level market family. It takes a very short time to cultivate and mature an unfamiliar market. It seems that it is instantaneous from scratch and has entered the level of rapid development. This is mainly due to the following reasons: < /p >
< p > first, policy basis. Urbanization has always been a major policy of social development, but the real peak is after 2002. Whether in big cities or small and medium-sized cities, there has been a climax of real estate construction and urbanization spanformation. Commercial housing is everywhere, and sales of commercial housing continue to be hot. Farmers are entering the city to become a fashion and pursuit. < /p >
< p > Second, consumption basis. The gap between the rich and the poor is constantly expanding in the whole income growth process of the two or three tier cities. In an almost equal rural market, the new rich class is constantly emerging in the new round of economic growth. They have the ability to consume primary market consumers, and their hardware accessories are no longer luxury products, but they become symbols of self strength. < /p >
< p > Third, the market basis. Along with the development of urbanization, the traditional building materials store pattern characterized by dirty, chaotic and poor has become the focus of the two or three level urban spanformation. New, large-scale, standardized, unified operation and unified management of the new building materials market came into being, providing material and market basis for the entry and sale of large brand cabinet hardware accessories. < /p >
< p > this is the mature consumer base and market base, coupled with the competitive pressure of the first level market, the two or three tier market is of course a must for the brand of cabinet hardware accessories. However, the commonality is accidental, and the difference is inevitable. Different market level, different consumer groups, in terms of consumer behavior and objective marketing environment, there is a big gap with the primary market. Cabinet hardware accessories enterprises and distributors can not view the two or three level market in the perspective of primary market, but can not easily copy the successful mode of the primary market to the two or three level market. < /p >
< p style= "text-align: center" > < img src= "/uploadimages/201402/25/20140225105954_sj.JPG" align= "center" border= "0" alt= "/" < < > >
< p > first, policy basis. Urbanization has always been a major policy of social development, but the real peak is after 2002. Whether in big cities or small and medium-sized cities, there has been a climax of real estate construction and urbanization spanformation. Commercial housing is everywhere, and sales of commercial housing continue to be hot. Farmers are entering the city to become a fashion and pursuit. < /p >
< p > Second, consumption basis. The gap between the rich and the poor is constantly expanding in the whole income growth process of the two or three tier cities. In an almost equal rural market, the new rich class is constantly emerging in the new round of economic growth. They have the ability to consume primary market consumers, and their hardware accessories are no longer luxury products, but they become symbols of self strength. < /p >
< p > Third, the market basis. Along with the development of urbanization, the traditional building materials store pattern characterized by dirty, chaotic and poor has become the focus of the two or three level urban spanformation. New, large-scale, standardized, unified operation and unified management of the new building materials market came into being, providing material and market basis for the entry and sale of large brand cabinet hardware accessories. < /p >
< p > this is the mature consumer base and market base, coupled with the competitive pressure of the first level market, the two or three tier market is of course a must for the brand of cabinet hardware accessories. However, the commonality is accidental, and the difference is inevitable. Different market level, different consumer groups, in terms of consumer behavior and objective marketing environment, there is a big gap with the primary market. Cabinet hardware accessories enterprises and distributors can not view the two or three level market in the perspective of primary market, but can not easily copy the successful mode of the primary market to the two or three level market. < /p >
< p style= "text-align: center" > < img src= "/uploadimages/201402/25/20140225105954_sj.JPG" align= "center" border= "0" alt= "/" < < > >
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