After more than ten hours of intense bidding, CCTV's 2009 gold resources advertising bidding will be successfully concluded in Beijing. Bosideng will keep the leading position of textile and garment enterprises with 220 million yuan advertising volume.

CCTV advertising bidding has always been called "the barometer of China's economy" and "the vane of market change". The tender results will reflect the macroeconomic trend and industry development prospects in the coming year.

This year, the international financial crisis has made domestic textile and garment enterprises struggling. The fierce competition in the complex environment at home and abroad, strengthening brand building and building a strong brand image on the high-end media platform have become the consensus of many domestic garment enterprises.

Gao Dekang, chairman of Bosideng, said that Bosideng invested 220 million yuan in bidding for CCTV. Because of the policy of expanding domestic demand, Bosideng is confident of the government's macro regulation and control and has confidence in the market next year. Bosideng will continue to maintain its first place in the down market with the help of CCTV's high-end platform.

At the tender meeting of advertising in 2009, Bosideng took the 1, 9, 10, 11, and December weather forecasts to watch the exclusive broadcasting rights, and 9, 10, 11 and December broadcast the right after the news broadcast.

The position they have won is absolutely superior, and it is also a place that other feather clothing and even clothing brand can not replace. The distance between competitors will be far away from advertising.

Bosideng has always adopted the strategy of "supporting + replenish" in advertising. With the support of CCTV and supplementation of other media, more than 60% of Bosideng's advertisements are concentrated in CCTV.

Ji Wanqing, Minister of Bosideng planning, also said that the Chinese market in 2009 is the largest and most potential market in the world. Both domestic enterprises and international enterprises have high expectations for the Chinese market in 2009. This is an opportunity for Bosideng to win more competitive position in the international market, and the advertising effect of CCTV is undoubtedly the strong help of Bosideng's internationalization.