< p > < < a href= > //m.pmae.cn/news/index_c.asp > luxury goods > /a > sales decline. With the rapid fashion brand represented by Muji, H&M, UNIQLO, ZARA and so on, the luxury brand has become the main store of the major shopping malls. In order to attract these high popularity and high turnover main stores, the major shopping malls even give them very favorable conditions such as low rent, zero rent, and decoration fees.

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< p > "at present, Muji, H&M, UNIQLO, ZARA and so on have become the main stores in major shopping malls. The rental cost of these brands is very low, sometimes even near zero. For example, Muji is very NIMBY. It requires the shopping mall to give a layer of location. The area of the shop is 900~1000 square meters, left and right, the lease will take more than 15 years, otherwise it will not be stationed.

And shopping malls to attract MUJI products not only meet all their requirements, but also reduce the rent.

Today, with all kinds of high cost, the fast rising fashion brand is not expensive to open shop.

A person who has done investment consultation for Muji and others said frankly.

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< p > < a href= > //m.pmae.cn/news/index_c.asp > main brand < /a > is not a fast fashion, but luxury, but with the introduction of the "eight regulations", luxury brands are under attack.

LVMH, GUCCI and Burberry groups slowed down in Hua Kuozhang.

The tightening effect of luxury brands will continue in 2014.

Therefore, Muji, H&M, UNIQLO and ZARA were replaced by the fast fashion brands instead of luxury brands.

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< p > a person who works in the < a href= "//m.pmae.cn/news/index_c.asp" > dress brand < /a > reveals that ZARA is a fast fashion model, and its designer team is the core technology. The new product is very fast, that is, "first-class design", but its quality is not very high quality, that is, "second class material", but its price is relative parity, that is, "three price".

This has attracted a large number of people who are fond of fashion and price sensitive, while the poor quality of materials means depreciation, and consumers will immediately buy new models to boost sales.

MUJI, which is highly valued without labels, values and no modification, can attract a group of young customers with a consuming power. It is also a representative of people who are popular and promote consumption.

UNIQLO is a typical example of such a high turnover.

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< p > "relatively, the quality of Muji and UNIQLO is good, and it has fast fashion characteristics. These characteristics enable fast fashion brands to attract a lot of popularity and high turnover, which is conducive to the popularity of shopping malls and the increase of sales volume in the low consumption market environment.

And compared to local brands, shopping malls are more interested in attracting foreign investment brands. This is also the reason for the rise of Muji, UNIQLO, ZARA and other foreign fast fashion brands.

At the same time, the so-called main stores, the area is generally larger, usually in the 900~2000 square meters, but also conducive to shopping for large areas of rental.

Therefore, shopping centres prefer to "reverse" and to attract these brands.

Durbin said.

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< p > it is quite interesting that many shopping center operators reflect that in the process of investment promotion, many brands aim at the main store to decide whether to enter the shopping mall.

For example, some clothing brands Association asked: "H&M, UNIQLO, ZARA have entered? If these brands enter, then we also come, without these brands, then we will not be stationed."

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