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Six Steps To Improve Marketing Capabilities Of Terminal Stores

2014/3/10 13:23:00 44

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Terminal Stores Marketing Business Skills

terminal store is the image window of each brand. Quite a large number of stores, in the course of operation, are not profitable or negative, and the operators do not know where to go for rectification. There are countless specific points to be drawn about how to make profit promotion for existing stores. Now we present four important points. 
 first, key points increase < a href= "//m.pmae.cn/news/index_c.asp > > passenger flow < /a > /strong > /p >
 the passenger flow in front of a store depends on its location and whether it is a commercial or life center. It also depends on our marketing strategy, promoting the popularity of promotion activities, increasing the communication of word of mouth, or by rectifying the internal characteristics to attract people. This solution is higher in visual impact and on the top of the audience. It is to seize the first impression of the audience and promote the human flow to promote the human flow as the main goal. Instead of just focusing on sales promotion activities, we need to straighten out the operating characteristics of the outlet through rectification so as to achieve the final long-term word of mouth effect and avoid the peak of short-term passenger flow. 
 Second, the main points of promotion are < a href= > //m.pmae.cn/news/index_c.asp > store rate < /a > /strong > /p >
 increasing the rate of entering shops is not only promoted by doorstep color design and window display, but also can not be ignored in the atmosphere of the store and the image of employees. People have the psychology of conformity. The activities of the employees in the shop must be carried out for the display of hot fields. Standing posture, standing position, appearance and so on will affect the rate of entering shops. 
 Third, the key points to upgrade < a href= "//m.pmae.cn/news/index_c.asp" > turnover rate < /a > /strong > /p >
< < > > P > the related factors of improving turnover rate include shopping atmosphere, salesperson's service form, sales skills and so on. The business atmosphere of the main store must conform to the essence of the products sold, and at the same time organize professional system training courses to train the staff's comprehensive skills such as sales skills and services, so as to ensure that the sales force of the salesperson is enhanced, and the promotional activities of the first consumption preference can be made, so as to promote the customers' desire for trial consumption and achieve the sales spanaction. 
 Fourth, the key points to increase the customer price 
 to further strengthen the sense of association and joint skills of the shop assistants and so on, so as to promote the overall sales volume and increase the unit price of customers. 
 fifth, the main points to enhance customer turnover rate 
 the service quality of the salesperson directly affects the customers' turnover rate, strengthens the communication ability between the shop assistants and customers, and the ability to make friends with customers. In order to enhance customer turnover. 
 sixth, key points to improve customer introduction 
 this requires training for salesmen and coordination of marketing strategies.