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< p > the government work report proposes to guide the pformation and upgrading of processing trade, support enterprises to build their own brands and international marketing networks, develop service trade and service outsourcing, and enhance the position of Chinese manufacturing in the international division of labor.

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During the two sessions, Xu Wenying, vice chairman of the China Textile Industry Federation, deputy director of the National People's Congress, Zhao Feng, director of the China Silk Museum, Zhang Huaming, President of the National People's Congress and President of Hua Zhi fashion group, 3 textile and garment industry insiders held in-depth discussions and exchanges on the topic of pformation and upgrading of China's < a href= "//m.pmae.cn" > textile and garment industry < /a > during the "two sessions of the Central Committee of the Communist Party of China".

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< p > 3 guests believe that the support made by the government work report to support enterprises to build their own brands and international marketing networks, enhance the status of Chinese manufacturing in the international division of labor, and so on, has pointed out the direction for promoting the upgrading of China's textile and garment industries to the global value chain.

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< p > < strong > practicing internal strength upgrading brand < /strong > < /p >

< p > China has become the world's largest garment producer and the largest textile exporter.

However, the products of domestic garment enterprises are still hard to satisfy the demand of consumers wearing brands and wearing out a href= "//m.pmae.cn/news/index_h.asp" > Fashion /a.

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< p > Xu Wenying said that these problems have become an urgent problem for the textile and garment industry.

However, the problem has also seen the direction of efforts. China's textile and garment industry must change from pursuing scale growth to paying attention to brand and benefit, so we must push the pformation of textile industry from big to strong.

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< p > as the manager of garment enterprises, Zhang Huaming said that consumers are paying more and more attention to the high quality of life. This is a good opportunity for garment enterprises to upgrade their brands.

The key to brand building is to train "internal strength". The textile and garment industry should increase the intensity of product research and development, improve the quality of products, design and produce high-quality products, and upgrade the brand on the basis of high-quality products.

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< p > "training internal strength" must promote product innovation through the power of science and technology.

According to Zhao Feng, the collection of ancient silk is being carried out by the Chinese silk museum. From 10 thousand pieces of < a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > silk design < /a > pattern, 3000 high-quality designs are selected, and then decomposing different elements, making these elements into a database, excavating innovative points with the advantage of big data, serving the brand building of textile and clothing industry.

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< p > < strong > Mining tradition to international < /strong > /p >

< p > Zhang Huaming pointed out that nowadays domestic consumers are keen on quality products and national brands.

With the improvement of Chinese cultural strength, foreign consumers also have high hopes for Chinese brands.

It is hoped that the domestic clothing enterprises can integrate the Chinese spirit and Chinese elements into the products, so that Chinese design and Chinese made high-quality clothing brands will occupy a larger proportion in the future export.

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< p > Zhao Feng said that Chinese culture is extensive and profound. Whenever we design products or create brands, we need to strengthen the study of traditional elements and combine the essence with fashionable elements.

Take silk as an example, silk has natural and exquisite characteristics on the one hand; on the other hand, silk production technology, such as fabric selection, manufacturing methods, embroidery and dyeing, has unique Chinese flavor. If these two are combined into products, they will surely create famous brands.

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< p > Xu Wenying believes that actively promoting industrial pfer is another direction for textile and garment enterprises to go global.

The same is the production of clothing, Europe has made it a fashion industry, cultural industry, made a great value-added brand.

Domestic textile and garment enterprises should speed up the pfer of high value-added links to the industrial chain.

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< p > < strong > the two wings on the lower line are flying together < /strong > /p >

The rapid development of < p > a href= "http://gwj.sjfzxm.com" > Electronic Commerce < /a > has brought an impact on the sales channel of textile and garment enterprises, and has also brought challenges to its brand building.

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Zhang Huaming P said that garment enterprises could not abandon entity channels.

Consumers buy products, and channels are intermediaries connecting businesses and consumers.

To create high-end brands, boutique stores are required to reflect brand culture from various aspects such as store design, product display and physical display.

Of course, the convenience experience brought by online shopping can not be ignored.

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< p > Xu Wenying said that Internet thinking constantly forced traditional enterprises to self revolution.

The "reduction of circulation costs, promotion of logistics distribution, express delivery and online shopping development" mentioned in the government work report shows the importance of online sales channels.

This also reminds textile and garment enterprises to provide consumers with more convenient shopping experience to expand brand influence.

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Zhao Feng P said that online sales channels can satisfy the modern people's efficient pace of life. Fashion, personalization, differentiation and high-end products are more suitable for display through physical channels.

"The two are complementary rather than mutually exclusive relations."

Representative Zhao Feng said.

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