Recently, VANCL, a new apparel online shopping company, announced that it is the world's largest producer of high-end shirts and yarn dyed fabrics, and is also one of the largest textile and garment enterprises in China, including many top international suppliers such as Lu Tai textile (000726).

Under the current economic downturn, the demonstration effect from the traditional textile and garment enterprises and e-commerce enterprises is very obvious.

Quan Peng, director of marketing at Limited by Share Ltd, believes that VANCL is the largest clothing e-commerce enterprise in China. The quality requirements and fabric size requirements of the shirts meet the criteria of Lu Tai's choice of partners.

He believes that this kind of cooperation is not only an important discovery of Lu Tai's domestic demand market, but more importantly, the growth of Lu Tai and an international quality domestic brand. Both sides will have a good return on their brand interests.

Prior to this, Lu Tai products were mainly exported to Europe, America and Japan.

VANCL is the biggest partner of Lu Tai's domestic e-commerce field.

CEO, chen fan, said that cooperation with Shandong LT and other international brand suppliers is fully consistent with VANCL's brand commitment to consumers' adherence to the international first-line quality, which is of great significance for maintaining high level of VANCL product quality and user experience.

In an interview with Chen's newspaper, Chen said that VANCL is positioned in the clothing and household fashion products brand made by the Internet.

Aiming at the new middle class, this group of new classes growing up with the Internet, whose lifestyle is simple and decent, is not a waste, but also a quality.

At the beginning of the year, VANCL was suitable for the consumption trend because it provided the right products. So the POLO shirt was sold, and the collocation of cotton shirt and Oxford shirt was also widely sought after.

To continue this tacit understanding, VANCL needs to do everything from products to services, but the most important thing is to enhance the quality and become the lifestyle of the new Internet family. Similar to the GAP of the United States, with the growth of the American generation, GAP has also become the fashion retailing giant in the US.

Ai Ai consulting predicts that sales will reach 5 hundred million in VANCL2008, and at least 18.9% of the apparel e-commerce industry in China, second only to Taobao mall.

Observers here believe that VANCL pays attention to quality and chooses top suppliers to cooperate, which means brand orientation on the basis of e-commerce channels.

At the same time, for the traditional textile and garment industry, under the current background, this is indeed a new cooperative road worth trying.