< p > < strong > Channel Innovation: the first street shop pays more attention to < a href= "//m.pmae.cn/news/index_c.asp" > Customer Experience < /a > interaction < /strong > /p >

< p > Zhou Dafu has been keeping close ties with the major department stores in Changsha. Almost every department store can find Zhou Dafu counters. But in March 14th, on the White Valentine's day, Zhou Dafu made the first adjustment in the channel strategy, leaving her first Street store in Changsha.

"Street shops in Hunan other prefecture level cities, especially the county-level market is quite a lot, but in Changsha is still the first," Zhou Dafu Hunan area senior manager, Gao Jun, said, and opened in the department store in the counter is different, this street shop location is more fashionable and young, more focus on customer experience and interaction, is the development of O2O mode of Zhou Dafu began.

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< p > > a href= "//m.pmae.cn/news/index_c.asp" > Chow Tai Fook < /a > currently there are 75 stores in Hunan, including direct stores and franchisees. In the Changsha market, they have been in the store store mode, and there are 20 counters in Changsha.

As the first Street store in Changsha, the area is 180 square meters. The product display will be slightly different from the store in the traditional department store. The price and style will be more close to the young people, more fashionable and more affordable.

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Location: < p > < strong > site: seize the golden section of May 1 business circle and aim at young consumer group < /strong > /p >

< p > Zhou Dafu this street shop is located in the "a href=" //m.pmae.cn/news/index_c.asp "Changsha" /a "the most prosperous May 1 business circle, and also the geomantic treasure place that the major jewelry brands seize.

The shop's predecessor is Lao Fengxiang. It takes the center of the 100 meters radius as the center of the century gold jewelry store, and Zhang Wanfu jewelry, Kelai Di, Marile, Ming card, and then far away, the Kela ocean.

Because this is the most popular place for young people to get in and out in Changsha, these jewellery stores attract young consumers with fashion and low prices, and the price war is also very fierce.

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< p > for this, Zhou Dafu, the head of the Hunan area, said, "Zhou Dafu has always been a standard in the jewelry store, and is the leader of the industry. She always takes the reputation of her brand very seriously. Therefore, the opening of this shop will play an industry guiding and regulating role for the surrounding jewellery shops, which will be more conducive to the formation of a good market atmosphere".

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< p > strong > competition: quality is the first choice for customers without price war. < /strong > < /p >

< p > for the price war, Ms. Gao believes that Zhou Dafu does not fight price war.

"Any jewelry is a luxury, is a manifestation of the mind, quality and quality should be the first choice.

The reason why Zhou Dafu chose to open the street shop at the entrance of this young man is to train young customers and choose their first jewel gift with quality Zhou Dafu.

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At the same time, Ms. Gao said that the street shop will be the development trend of Zhou Dafu in the future. It is expected to open about 2-3 this year. "Street shop area is larger, and it has more autonomy for the brand, but also can be closer to consumers". P

In 2013, Zhou Dafu's sales in Hunan were around 1 billion 600 million, increasing at 20%-30% per year.

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< p > < strong > new products: Fashion Jewelry "ceramic manufacturing" < /strong > /p >

< p > at the same time, on the White Valentine's day, Zhou Dafu also launched a brand new "black and white fashion movement" ceramic series jewelry aimed at young consumers.

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< p > Gao Jun introduced that ceramic jewelry needs to be more sophisticated and rigorous than other jewelry. The process of firing ceramic embryos takes at least 1 months, and then is the combination of ceramic and precious metals, manual grinding, high temperature welding, precision inlaying, polishing, electroplating, cleaning, finishing and drying.

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< p > this series of high-tech precision ceramics, which is similar to diamond hardness grade, is made into outstanding fashion jewelry through fine mosaic process.

Precision ceramics are made of high purity inorganic materials. They are strictly controlled by the specific process. They are not easy to scratch or oxidize. They are hard, wearable, pressure resistant, high temperature resistant, acid resistant and alkali resistant. They use the technology of diamond powder polishing and polishing to make ceramic jewelry look like metal.

The price ranges from 1000 yuan to 5000 yuan.

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