< p > recently, the information network pmission rights of 12 films and TV works such as "a href=" //m.pmae.cn/ "Baidu //m.pmae.cn/" > Baidu Iqiyi < /a "suing Youku," love apartment 4 "," sparks like butterflies "and" fishing legend "have been formally put on file. Baidu Iqiyi asked Youku to stop infringement immediately and compensate for the corresponding economic losses.

Baidu Iqiyi official said that the 12 works Baidu Iqiyi had exclusive right to pmit information, and without permission, Youku uploaded and broadcast the film and television works on its operating websites and mobile terminals without authorization, and then made profits through advertising forms such as front patches, which seriously damaged the legitimate rights and interests of Baidu Iqiyi and copyright authors.

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< p > it is reported that Youku has not only gained direct profits from advertising on the web page through the < a href= "//m.pmae.cn/" > piracy /a > content, but also broadcasts Baidu Iqiyi's exclusive variety of copyrighted broadcasts "day day up" on its mobile clients. The scope of infringement has been extended from the PC end to the mobile terminal, causing huge losses to Baidu Iqiyi.

Baidu Iqiyi has written many times to request Youku to stop the infringement immediately, but Youku has ignored it. There are still a lot of piracy violations on Youku online.

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< p > for a long time, Youku's piracy problem is the focus of the video industry and the < a href= "//m.pmae.cn/" > copyright < /a >. In 2009, Sohu had combined a number of copyright parties to initiate a tort lawsuit against Youku, and finally Youku lost the lawsuit. In 2013, Zhejiang Dongyang film and TV Culture Co., Ltd. filed a lawsuit against Youku potatoes for the infringement of popular film and television works, and finally, Youku potatoes lost the lawsuit, and Youku potatoes refused to pay compensation within the court's limited execution period.

Insiders pointed out that most of the users who uploaded pirated resources on Youku had only uploaded 1 videos and were newly registered accounts, which could not be ruled out by Youku using "vest" to upload pirated videos.

Youku will face many challenges along with the new tort lawsuit.

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"P" Youku risked the risk of being prosecuted and frequently infringed piracy, which is not related to its business predicament. Recently, rumors of "selling oneself" do not seem groundless.

According to data from the third party ERI, Baidu Iqiyi's user coverage has surpassed Youku potatoes as the number one video website. Since the second half of 2013, Youku has substantially reduced the cost of copyright purchase, which has made Youku unable to compete with other competitors in terms of high-quality copyright content.

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< p > in order to cope with the double pressure of competition and profit, whether Youku's illegal profit making by piracy will become more and more serious is becoming a top priority for the industry.

In view of the repeated prohibition of Youku piracy and the deepening of the anti piracy process in the video industry, the infringement of Baidu Iqiyi against Youku is not an isolated case, and the result will have far-reaching significance for the future development of the whole industry. < /p >