"P" recently coincided with the peak period of outdoor brand ordering. Under the background of wholesale and retail sale of shoes and apparel industry, local outdoor brands, who gained market favor by virtue of comprehensive brand strength, invariably focus on improving product system and intensive management of terminal retail management, so as to enhance channel operation ability.

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< p > < strong > product experience is kingly way < /strong > /p >

< p > it is learnt that in 2014, Tianlun day more products technology will be vividly appeared in Tianlun tiandian terminal with such "packaging".

Tianlun Tian Tengda introduced Tianlun brand development for 5 years. During this period, all kinds of big and small brand activities added up to more than 100.

One of the most important tasks of this year is to strengthen the three links of brand, product and activity, packaging products with activities, promoting sales and promoting brands.

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< p > on the other hand, Xu Tengda said that Tianlun will continue to focus on the brand new marketing strategy "30 degrees north latitude", and verify the Tianlun outdoor technology system through a series of participants' experience of products.

This idea was first seen in the autumn and winter new product launches last August. Combined with the announced brand marketing strategy, Tianlun Tian tried to use bionics to integrate various elements of nature into products and make products more popular.

Today, with the brand new product structure and product technology concept, it will greatly enhance the value of its products, so as to enhance the gold content of the brand, and lay a good foundation for the overall development of the brand.

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< p > < strong > various training battalions have been promulgated < /strong > < /p >.

< p > now, local outdoor products enterprises focus more on terminal retail management besides energetically energizing the products. In addition, the brand terminal retail management training camp and various training sessions are carried out synchronously with the St. Valentine and Tianlun order Association, and the investment of manpower, material resources and financial resources in this area is not stingy.

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Take P as an example. In the past few years, Saint fried has occupied the top market share in the domestic outdoors. The number of more than 1500 terminal outlets to a large extent represents the development process and brand strength of this brand.

But Chen Jiatai is getting more and more worried. Expanding sales outlets is an important step in the achievement of brand status. But if retail management does not keep pace with the pformation of retail quantity, more and more negative effects will follow. The most intuitive reflection is that inventory and business performance.

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Therefore, in order to improve the management level of terminal sales and lay the foundation for the final standardization of the retail system, this year, in particular, this year, after reviewing the original product series, St. Valentine launched the three major series which are endowed with more scientific and technological elements and product experience. P

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"P", "since these products represent the latest technology in the outdoor industry, the latest technology can not only stay on the poster and corporate brand advertising level, it needs landing at the terminal and needs to be displayed in the sales.

Then, we will let the sales elite across the country grasp the sales information of new products and the retail skills of autumn and winter products in 2014.

Chen Jiatai believes that in addition to product training, St. Valentine will use VI in the standardized training, terminal space planning training, shop display standards training, after-sales service standards and other aspects of retail related training courses have also been promoted an important agenda.

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< p > Quanzhou outdoor sector has begun to shift to intensive cultivation of terminal retail.

All kinds of training camps are an important part of their channel management strategy, and ultimately form standardized retail terminal management system.

Because only by enhancing the cohesive force and centripetal force of the retail terminal can we push the brand forward faster and more steadily.

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