French private-equity fund EurazeoSA announced today that it will spend 285 million euros on the acquisition of Desigual10%, a Spanish fashion brand, to help Desigual expand its global business. This transaction means Desigual The market value reached 2 billion 850 million euros, much higher than the data of Bloomberg in March last year, 1 billion 600 million euros.

　　 Eurazeo SA (RF.FR) said in a statement: "Eurazeo will support Desigual to continue expanding and consolidating the development strategy of international business in the US, Latin America and Japan."

Desigual was founded in 1984 by the Swiss designer ThomasMeyer, who was only 21 years old, in Ibiza, Spain. It is famous for its colorful costumes and bold marketing methods. Prior to the transaction, ThomasMeyer controlled Desigual100% through LovelifeBV, a Holland holding company. stock right 。

Since 2007, Desigual has embarked on the path of rapid growth. In the past six years, Desigual's income has increased ten times, and the compound annual growth rate of 2009-2013 has reached 29%.

In 2013, Desigual revenues totaled 828 million euros, up 18% compared with the same period last year, accounting for 10% of e-commerce revenues, and 29% of EBITDA before depreciation and amortization. The brand has set a target of breaking 1 billion euros in revenue in 014 years.

By the end of 2013, Desigual, headquartered in Barcelona, has 405 independent stores in 109 countries and regions, and its products have been stationed in 2500 department store counters and 11 thousand multi brand stores.

EurazeoSA (RF.FR) first entered the fashion industry in 2011, buying a 45% stake in the French luxury down brand MonclerSpA (MONC.MI). MonclerSpA (MONC.MI) was listed successfully in December last year. EurazeoSA (RF.FR) sold 14% of the shares in IPO of MonclerSpA (MONC.MI), reducing its shareholding ratio to 31%.