< p > Beijing Pathfinder is the first group of outdoor products listed companies that are listed on the share reform. They are engaged in R & D design and outsourcing production and sales of outdoor products. Zhang Cheng is vice president and chief financial officer of Pathfinder.

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< p > > "outdoor industry is a newly rising industry for China. China's outdoors is in the early stage of rapid growth. Although our company has maintained an average annual compound growth of about 55% over the past five years, I still feel that it is urgent to further enhance internal control < a href =" //m.pmae.cn/news/index_c.asp "> risk management < /a > level, and intensify meticulous management.

This precaution reflects Zhang Cheng's strategic perspective.

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< p > > in order to effectively < a href= "//m.pmae.cn/news/index_c.asp > > control cost < /a >, to enhance the cost performance of procurement, Zhang Cheng has promoted the cost control mechanism of designers, purchasing departments and suppliers to supervise each other, so that designers can give a complete consumption list and design cost target to their own products, set up a batch based planned cost control target for the procurement department, require suppliers to provide detailed information of < a href=" //m.pmae.cn/news/index_c.asp "> quotations < /a >, and set up incentives and punishing machine systems, so as to realize mutual supervision and restriction through continuous comparison and analysis between the three, and continuously reduce costs.

This led to an effective reduction of 25% in product purchase costs.

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< p > "the industry thinks that when the market is good, we have already taken measures in advance to reduce the cost effectively, reducing the retail price of the product one and a half years ago, thus winning the competitive edge."

Zhang Cheng said.

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< p > through brand building and promotion, product independent design and development, marketing network construction and optimization, supply chain integration and management, the dumbbell brand management mode combined with outsourcing production, joining and direct sales, and establishing chain retail network in the whole country, these strategies of the Pathfinder also reflect the strategic vision of Zhang Cheng, CFO.

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< p > "if financial personnel always play the role of supervisor, it is not only very hard, but also easy to be hostile and exhausted, and the effect is not good.

We should be good at creating conditions and establishing mechanisms so as to ensure mutual supervision between departments and departments within the business system, achieve mutual restraint and create value internally. The financial sector as the third party acts as an evaluator, not only contributes to the formation of the internal control atmosphere of the whole staff, but also fully mobilizes the enthusiasm of the business department and promotes the competitiveness of the whole organization.

The pformation from extensive management to meticulous management is Chang Cheng's CFO concept.

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