< p > 1. To determine the target market, the so-called target market is to determine the product or service targeted consumers.

In the potential market, who will need your product and who will benefit from the use of your product, then these people will be your target market.

Only by recognizing potential customers can we take the most effective marketing tools, communicate with them, and convey the most suitable marketing information in the process of communication.

For example, the world's largest brand, McDonald's, put forward a clear goal at the beginning of their business to "attract family customers and start with their children".

This group of family customers is several times the number of individual consumers. Attracting family customers is more profitable than letting young people soak in restaurants.

The patronage of family customers is attributed to those children in the family.

In order to win these small customers, "McDonald's" with the gift of some small gifts, the waiter is also asked to be especially enthusiastic and considerate to the small customers.

This action is very effective, so it is not difficult to understand the "McDonald's" passion for "61" holidays nowadays.

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< p > two, to determine the sales promotion target, in general, the promotional goal you want to achieve is that you expect a href= "//m.pmae.cn/news/index_c.asp" > target market < /a > to respond to promotional activities, such as enabling them to get shopping coupons and go shopping.

If you want to improve your sales performance by stimulating customers' desire to buy, you need to be more precise in determining your sales promotion methods and means.

Most people who just engage in marketing will make such a mistake that they cannot accurately determine the goals to be carried out in promoting sales activities.

It's natural to expect sales to increase, but for specific products, you have to decide which promotional tools are the best way to achieve that goal.

For example, in some cases, enterprises try to attract more customers to try your products, so as to achieve the purpose of expanding sales.

At this point, enterprises can take the means of direct marketing, send promotional messages to customers, offer preferential terms for customers who sell their products for the first time, or have the way of selling prizes, and such sales methods can effectively help achieve the desired promotional targets. < /p >

< p > three, to determine the promotion information, the so-called "a href=" //m.pmae.cn/news/index_c.asp "promotion information < /a >, is essentially the text and image design used by the enterprise to attract the target market when communicating with the target market.

When communicating with the target market, it is necessary to give sufficient information to the potential customers in the promotional information to show why they should respond to the promotional information you sent.

What is the greatest benefit that the products provided by an enterprise can bring to users? This is the most important content in promotional information.

McDonald's restaurants not only create a warm atmosphere of the family, but also have a complete set of children's stories and cartoon characters, such as McDonald's uncle, Hamburg thief, Mike police and milkshake elf. They have become the protagonists in McDonald's advertisements and are deeply welcomed by children.

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< p > four, choose < a href= "//m.pmae.cn/news/index_c.asp" > promotion means < /a > as the sender of information, we must choose the most effective promotion means so as to accurately convey promotional information.

Now Guo Ye will analyze the five major promotional methods one by one.

1. advertising.

To advertise in TV, magazines and newspapers, enterprises should consider three factors: the cost of advertising, the uniqueness of the media and the image of the media.

2. sales promotion.

There are many ways to promote sales, including prize competition, preferential sales, special product sales and sample presentation.

The only way to determine the most effective way to promote sales is to conduct practical tests in advance.

3. public relations.

The purpose of planning and implementing public activities is to improve social awareness and enhance the image of the company through free and positive media coverage.

4. direct marketing.

The purpose of direct marketing is to engage in a more humane and personalized promotion communication with customers.

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