On the afternoon of March 26th (P), the Chinese Leather Association hosted a special seminar on leather shoes, "a href=" //m.pmae.cn/news/index_c.asp "leather" /a "fur clothing designer at the Beijing Hotel. Italy footwear designer < a href= "http://m.pmae.cn/news/index_c.asp" > Gianpietro PAPA < /a > (Giampietro Papa) (hereinafter referred to as Jabi G.P) as a publisher to explain how designers should seize fashion today. < /p >
< p > Gianpietro PAPA said that she started to enter the fashion industry in 1982, mainly studying the prevailing fashion style, and what materials and carriers need to be presented. Of course, designers are not magicians, and can not predict the future trend, but we can do some work to catch fashion and lead fashion. < /p >
< p > first, the fashion effect needs to be understood. Every fashion can not be duplicated. Every a href= "http://m.pmae.cn/news/index_c.asp" > design product < /a > contains the designer's ideas and ideas. What we need to do is to understand his motives and ideas by understanding the designer's products. For example, we can talk about the advertising of a perfume. What is his motive? A perfume advertisement can not propagate the fragrance of perfume, but he can play a marketing role, so we want our products to play such an effect. < /p >
< p > followed by emotional transmission. We all live in a very emotional era. In this era, all things can be amplified by a wide range of amazing discussions or private discussions. We say that emotion has never been able to bring inspiration to the design of the United States like this. For designers, they must be good at applying human emotions to their own designs, and then design products that are popular with the public. < /p >
< p > this emotion is similar to music. Music only has seven notes, but these seven simple notes can create many kinds of music. So our design is also like this, from the perspective of emotion to consider the needs of consumers, so that different designers can design thousands of different products, and these products can be close to the needs of consumers, and have emotional resonance with consumers, naturally it is easy to receive these products. < /p >
< p > but people's emotions are different in different cultural backgrounds. This requires designers to consider the cultural background corresponding to different markets. Just like when we visit temples or see a drama, people from different countries have different feelings. Chinese and Americans will have different feelings, though they can see the same landscape and performance. Designers need to consider these different cultural tastes and emotions, and analyze the needs of consumers. < /p >
Some of the big brands in the market have influenced the trend of the world with their styles, because these big brands take into account the different feelings and needs of different consumers. P So we have to consider that when big brands sell products in the market, how can we attract customers and attract consumers with some elements, and at the same time, we need to analyze and interpret the products, and influence the market through this way of interpretation. < /p >
P is not because our prices are lower than others, so we can attract our customers. We can consider these big brands' marketing ideas from this angle. < /p >
< p > personalized interpretation can be distinguished from other brands. < /p >