Walk into " 2014 China International Leather Fashion day "At the event of Beijing Hotel, whether it is" 2015/2016 international leather fabric fashion trends "or" 2014/2015 International Autumn and winter fur fashion show ", or" special lectures on leather shoes and leather clothing designers at home and abroad ", which is different from its fashion activities, leather fashion is more popular in other fashions, more artistic and luxurious, and can explain the overall beauty from raw materials to finished products.

"Compared with ordinary fabrics, leather has its unique artistic value besides its use value, especially fur. Therefore, it is very important to give leather and fur to the most popular fashion elements. Su Chaoying, director of the China Leather Association, said in an interview with reporters at the "2014 China International Leather Fashion day" sponsored by China Leather Association in March 26th.

In further analysis of the background of the first leather fashion day held by China Leather Association, Su Chaoying introduced Leather industry Some large brands have always attached great importance to fashion design and creativity, but with the upgrading of industry into a critical period, it is still a matter of recent years that the industry has formed a broad consensus.

He analyzed that, compared with the relevant industries in Europe and the United States, China's leather industry is still on the raw material route, and there are few products with high added value and more outstanding design and creativity, and more personalized products. Therefore, building an international fashion platform to promote industrial upgrading and development has become the general trend.

This time Fashion day "2015/2016 international leather fabric fashion trend released" invited the Italy SchookModapelle Institute leather and footwear fashion research expert Sergio Beloni to give a speech, from the leather raw material fashion color forward trend, leather fashion elements use, Sergio Bello Ni has carried on the detailed analysis.

"2014/2015 International Autumn and winter fur fashion show (show)" highlights the meaning of international cooperation. THES&THES from Italy, representing the highest level of fur design in the world, has displayed its luxury with Chinese brands such as Yuan long fur, Yi Nu Jia, SimMan and royal violet.

In the special lecture on leather shoes and leather clothing designers at home and abroad, Italy footwear designer Gian Pietro Papa, Italy THES brand designer Theodocia Antoninado Civelli, Hongkong Royal violet brand founder / Hongkong fur fashion designer Hon Ni, elaborated the fashion design concept of international leather shoes and fur clothing from many angles.

"Design is one of the soul of products, and is also an important connotations of brand value, especially for leather and leather products." In an interview with reporters, Su Chaoying said that integration with international fashion, embody Chinese elements and enhance design competitiveness will be the focus of future industrial development.