Red and light blue block of the mixed green ring, can let people fall into the chaos of the antiquity; white pearl necklace is inlaid with a delicate small copper flower, its beauty, fashion makes people lose direction...

Walking into Miss Chen Jewelry store Elegant, pink and warm atmosphere is coming to the shop. The jewelry in the shop is a beautiful place. Miss Chen has 5 years of experience in jewelry management. She told the author of his understanding of jewelry: jewelry, not only "flash", more importantly, "elegant", to have "popular elements", durable, must have their own characteristics and style.

　　 Careful calculation at the beginning of a shop

Miss Chan said that earlier, because he liked to go shopping in Hongkong, she found that Hongkong accessories were more fashionable than Guangzhou, so they went to Hongkong some jewelry wholesale market every month. She only had 60 thousand yuan in cost, but when she saw the gap in the market, she started it wholeheartedly. Jewelry business 。

According to introducing, Miss Chen shop jewelry prices are mostly in the range of 40 to 200 yuan, target customers in 20 to 40 years old white-collar workers. For the initial experience of entrepreneurship, Miss Chen said that she did not imagine a smooth sailing, because at the beginning of the shop she made a detailed plan, probably after 3 months of opening shop, basically recovered the cost, and now the gross profit is about 6000 yuan per month.

"A lot of young people have a lot of money in decoration when they open their shop. They even shut down after 3 months of loss, mainly because they do not have reasonable budgets to open stores." Miss Chen told me that it is very important to start saving and reducing expenditure at the beginning of a shop. Miss Chen has made a rough calculation. Now the interior decoration is less expensive, and it costs less than twenty thousand or thirty thousand yuan, and the general price is more than 10000. The decoration of Miss Chen's shop cost only about 600 yuan, 400 yuan for wallpaper and 200 yuan for the floor. "Simple and very good. After all, the ornaments in our shop are a big bright spot, and there is no need to decorate them. What's more? Renovation It can be changed slowly, not necessarily in one step. "

　　 Focus on jewelry selling points.

"Today's popular Han Feng and Japanese style pay attention to a kind of incongruous collocation, it pays attention to is a kind of disharmonious asymmetry, but it does look good." Miss Chen said that the choice of jewelry style directly determines your consumer group, so you can't take it lightly.

At ordinary times, Miss Chen always buys a magazine called "Elle", and the most ornament style in IN is the "direction sign" when she comes in. Miss Chen believes that an ornament should have its own "selling point". If you don't even know its uniqueness, how can you sell it to your guests? She also suggests that when you choose jewelry, you should choose Southeast Asian style and size, such as the European version of the ring size is not suitable for us to wear.

　 Business does not care about "miscellaneous".

"I think my shop is more like a grocery store." Miss Wang smiled and told me that with the accumulation of familiar customers, some "peripheral needs" also made Miss Wang make a small profit. Because many familiar customers knew that she often went to Hongkong, she offered to bring along some famous brand perfume and cosmetic samples. For a long time, "small sample" put many consumers' interest into play, and this small market has been cultivated slowly.

In addition to cosmetics, she also deliberately entered some "cosmetic bags", and made some efforts in the selection of fabrics and styles. She believes that business does not care about "miscellaneous", the more the better.