< p > at present, the financial platform has an independent entry on the front page of the official website of Jingdong mall, and the navigation bar is presented in the form of "financial" channel.

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< p > Liu Changhong, general manager of Jingdong financial capital business department, said: "Jingdong finance is working with other financial institutions to create a healthy financial ecological environment and provide users with diversified Internet financial services.

Jingdong based on huge data systems, Jingdong financial platform to provide users with banks, financial institutions docking bridge, provide personal value-added services for individuals.

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< p > when it comes to the future planning of financial platform, Liu Changhong said that Jingdong finance will give full play to the advantages of the platform and optimize diversified financial products for users.

The fund business will be the main business in the early stage, and more innovative financial products will be provided later.

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< p > it is reported that the first batch of eight fund companies that have entered the a href= "//m.pmae.cn/news/index_c.asp" > financial platform < /a > will jointly launch dozens of different a href= //m.pmae.cn/news/index_c.asp products.

In addition to the most common monetary funds, there are bond funds, equity funds, mixed funds and other funds.

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P and Jingdong financial platform were born on the same day, and Jingdong's Internet financial product Jingdong "small Treasuries".

Users can buy 1 yuan, and the amount of purchase is not limited.

The first batch of two monetary fund products registered on the "small Treasuries" are the "living wallet" of the Harvest Fund and the "value-added treasure" of Penghua Fund.

Users can directly use the Jingdong account to login online banking wallet, and the funds will be pferred to the small coffers to purchase independently.

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< p > according to the introduction, "small Treasuries" butt the < a href= "//m.pmae.cn/news/index_c.asp" > Jingdong < /a > ecological circle, which can meet many demands other than users' financial management.

For example, after buying small coffers, the funds in the small coffers can not only be used for shopping and consumption in Jingdong mall, but also can be used to settle Jingdong's ious bills in the future, and can also make credit card repayment.

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< p > Jingdong said that in order to ensure the safety of users' funds, Jingdong finance has reached a cooperation with Huatai Insurance Company, which will provide 100% full payment for users' capital loss due to account theft.

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< p > related links: < /p >

< p > Entertainment treasure, launched by Alibaba digital entertainment group, has the ingredients of marketing and momentum.

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< p > Alibaba is increasing its investment in digital culture.

In September 2013, Alibaba set up Alibaba digital entertainment business group, composed of music, video, reading, family entertainment, original.

In the field of music, Alibaba has acquired shrimp music and enjoyed every day.

In March 11th, Alibaba announced that 6 billion 244 million Hong Kong dollars were invested in 60% of the issued share capital after the expansion of cultural China.

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< p > a lot of people in the industry believe that entertainment treasure is more marketing component, from the early stage of film, shooting, production to the process of release, to promote user participation.

"At present, the marketing of entertainment treasure is greater than its content innovation."

Internet commentator Hong Bo said.

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< p > lawyer Wei Xin thinks that the investment direction of entertainment treasure is more brilliant.

Compared with the numerous legal obstacles faced by the public stockholders, such as illegal deposits from the public, illegal issuance of securities, restrictions on the number of companies, etc., the legal obstacles to product Congregation in China are smaller and easier to develop.

The advantage of product crowd raising is that the amount is small, the number of participants is large, and there is a topic.

The entertainment industry, especially the film industry, has a high degree of concern and has audience base.

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