< p > > "Shanghai dream first enters campus". < a href= "//m.pmae.cn/news/index_c.asp > > Art Design < /a > employment and entrepreneurship series lecture seventh" Shanghai Fashion and design "was held at Donghua University.

This seminar invited the predecessors of the design industry, Mr. Lontu, the leading designer of Haibao, the mascot of World Expo 2010 in Shanghai, as well as the fashion leader and designer of China, who is the most popular fashion designer in China.

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The activities of < p > are sponsored by the Municipal Education and Health Committee, the Municipal Education Commission and the Municipal Bureau of Wen Guang. The Shanghai Univer is co sponsored by Shanghai YLE Culture Communication Co., Ltd. and Shanghai science and Technology Exhibition Co., Ltd.

Vice president of Donghua University, < a href= "//m.pmae.cn/news/index_c.asp" > Liu Chunhong, Dean of the school of art and design, Yuan Menghong, Party Secretary of the school of dress and art design of Donghua University, Qiu Dengmei, Vice Minister of Propaganda Department of Donghua University, Wang Qin, deputy director of the Department of spiritual civilization, Wang Haiyan, deputy secretary of the Party committee, Wang Haiyan, attended the lecture.

The lecture was presided over by Bian Xiangyang, curator of the Shanghai textile and costume museum.

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< p > two designers with rich practical experience focus on the theme of "interpreting Shanghai culture" and "building designer personal brand" respectively.

Mr. Shao Longtu interpreted Shanghai culture in a unique way with his deep feelings for Shanghai.

He believes that the connotation of Shanghai is "good quality and good water."

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< p > he suggested that culture is "slow" and slow down the mentality of life to produce good culture. What contemporary Shanghai needs is the promotion of cultural soft power, especially the support of capital and creativity. In the face of Shanghai culture, more and more characteristics of pluralism and inclusiveness have been shown. Innovation means different melody and rhythm under the premise of invariable tone.

Starting from the present situation, Shao Longtu analyzed the problems of improving cultural soft power in facilities, festivals and buildings in Shanghai, and especially pointed out that the era of cultural innovation is bound to be the era of celebrity masters coming forth, and the new generation of talented people needs to grow up faster.

Finally, Mr. Shao Longtu demonstrated the new display of Shanghai Culture in the contemporary era under the light of the spirit of innovation.

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< p > then, youth < a href= "//m.pmae.cn/news/index_c.asp" > designer < /a > Ji Cheng put forward four important problems that need to be solved in the process of building designer's personal brand: understanding business trend, promoting brand concept, integrating into native design elements, and accumulating experience through cooperation with famous international brands.

I studied in Milan, Italy, the famous "Marangoni" Fashion Design Institute, Ji Cheng, and also a local designer rooted in Shanghai.

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< p > her design often subverts Chinese traditional style, and combines Chinese elements with elegance and hippies to create a unique style and set up a personal brand "JI CHENG".

She shared the design of the 2014 spring summer series "Peony Pavilion", emphasizing the unity of design and discovery and creativity.

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< p > after the two speakers finished their speech, the lecture entered the field questioning and interactive links.

The students communicated and talked with the two designers on the contents of the lecture and the designer's personal design path, and received the careful answers and encouragement from the design predecessors.

The lecture was successfully concluded in the warm atmosphere.

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