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< p > 1, eager for quick success and instant benefit, eager to achieve success, all said that it was not cold for a day. When micro-blog was just rising, many grassroots people really saw the good development path of micro-blog in the future, and also worked hard day after night, and won many fans.

As the first attempt, enterprises want to cut in this way and win attention, but they do not know that such a road is totally unworkable. As a successful micro-blog's evaluation criteria, the number of fans, some enterprises are using all means, the most common way is to buy the number of fans to mislead potential followers, and some enterprises attract fans to spread them by flexibly setting up valuable prizes or gifts.

Perhaps this approach can attract some attention to a certain extent. But in the long run, the act of giving a prize or a gift is like a bottomless pit. When can you fill the desire of potential attention? Besides, the original intention of micro-blog marketing is to bring orders or customers, such a group of fans who are unrelated or dead, what role can enterprises expect from him? < /p >

＜p＞　　2、 定位混亂，信息不明，在微博界流傳著這樣一句話，得粉絲者得天下，對于剛剛接觸這個社交應用的企業(yè)來說，也想贏得關(guān)注，而當下最容易獲得粉絲的做法，就是通過爆料或者發(fā)布趣味事件從而贏得世人眼球，很多企業(yè)也想通過該種做法前期聚集人氣后，后期再宣傳自己的產(chǎn)品或者服務(wù)，但是當關(guān)注者都已習慣沉浸在博主給他們設(shè)定的有趣的內(nèi)容之時，后期一旦轉(zhuǎn)換了風格，哪怕是插播了一條不明顯的廣告，也是會讓粉絲非常反感的，這一點就好比當人人都知道你是貪官時，不管你做和補救，在他人眼里你還依舊是貪官一個道理，所以作為企業(yè)這樣一個特殊的用戶群體，應該更多的是結(jié)合線上和線下等渠道去更好的宣傳自己，從何贏得客戶。

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< p > 3, serious lack of interaction, now many enterprises released < a href= "//m.pmae.cn/news/index_s.asp" > micro-blog information < /a > are all such a situation, that is, many users are passive to accept such information, interaction is completely not, the enterprise itself can release information is not much, if it can not interact with fans well, then drop powder is minute minute thing, how to fully mobilize everyone's enthusiasm needs the enterprise to work hard in this aspect.

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P > 4, can not form a team operation, we all know that a person's power is always limited, especially in a box like micro-blog, which can only hold 140 words information. The information you publish is only the real need of the user to form a good communication.

If you can't think of what information you need to release, if there is no other member of the team to discuss with you at this time, or another colleague with different styles, then really micro-blog is really not far away from extinction. And micro-blog marketing sometimes needs other departments to cooperate with each other. Only a well organized and well planned team can make micro-blog go farther and farther.

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Users of P > micro-blog have been cutting down in recent two years, but the new fast media communication applications such as WeChat or micro vision have become more and more popular. For this reason, a target= "_blank" href= "//m.pmae.cn/" > dress < /a > can also be tried by enterprises, so long as they can use the correct method and perseverance, the marketing of enterprises can win the spring.

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